Go Back
Danone Consumer Products | EMEA S SAP Customer Identity Access Management for B2C
Consumer Products
Danone is a food company that operates through three segments: Essential Dairy and Plant-Based Products, Waters, and Specialized Nutrition. It offers yogurts under the Danone, Activia, Dannon, Danonino, Oikos brands, ice creams, novelties, and powdered proteins under the Silk, So Delicious, Vega, and Alpro brands.
>10% Increase In customer consent for marketing communication across brands
Headquarters France
Products Dairy and plant-based products, specialized nutrition, and waters
Revenue
Web Site
€27.7 B
danone.com
Business Challenges • Siloed data, fragmented solutions, and multiple channels and markets, with no clear operating model • Static view of the customer, limiting potential to understand customer needs beyond the initial engagement, for promotion of in-moment, cross-brand experiences • Need to connect identity data across the enterprise and enrich customer identity data for insights • Lack of confidence in the ability to capture and manage customer consent at a regulatory level • Suboptimal level of trust in data accuracy and security Customer Benefits • Increased conversions from abandoned-cart marketing campaigns in Germany by 4% • Boosted leads in Ireland by 800 per month • Gained visibility into customers consenting to communications from multiple brands • Enriched sales communications with customers, thanks to visibility into their cross-channel interactions “Rethinking our data strategy, bringing IT and business operations closer, and leveraging customer data solutions from SAP to better align data empower us to rebuild a data framework and manage future customer identity data.”
-70% Reduction In the cost per acquisition in paid media, thanks to audience sharing in the United Kingdom +4% Conversions From abandoned-cart marketing campaigns in Germany
Mary Stephen IS/IT Digital Marketing – CRM and Data Danone S.A
Read the Success Story
© 2024 SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook - professional solution for displaying marketing and sales documents online