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Ferrara Candy Company Consumer Products | NA SAP Customer Data Platform
Consumer Products
Ferrara is an undisputed leader in sweet snacking, with iconic brands like SweeTARTS, Trolli, and Laffy Taffy. The 112-year-old candy giant continues to grow through mergers and acquisitions – such as Nestlé USA Inc.
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+59% Increase In contactable consumers +20% Open Rates Lift in open rates for e-mail campaigns
Headquarters Country
Products Candy snacks including jellies, candies, chocolates, and sugar-free confections
Web Site
Featured Partner Deloitte Digital
ferrarausa.com
Business Challenges • Adoption of a revitalized, customer-focused, omnichannel strategy to get closer to consumers • Legacy technologies limiting the company’s ability to engage and personalize marketing experiences across channels • Cost and limited usability associated with purchasing third-party data Customer Benefits • Enabled direct consumer engagement and expanded the database of contactable consumers • Established a marketing foundation for the future to support a modern omnichannel experience for consumers • Increased sweepstake campaign registrations by a factor of three and lifted open rates for e-mail campaigns • Eased the collection and storage of consumer data, satisfying strict data compliance requirements
Easy Collection And storage of consumer data, satisfying strict data compliance requirements
“We now own a lot of data that we used to have to pay for. This is helping us control our own destiny, which is really important for us. It’s hard to really put a price tag on the agility this brings to the picture.”
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Read the CX Success Story
- George Lesko - Vice President and CIO - Ferrara Candy Company
Read the Industry Success Story
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