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Krispy Kreme Consumer Products | APJ SAP Emarsys
Consumer Products
Krispy Kreme, a beloved global donut brand, was founded in the U.S. in 1937. It has been delighting customers with its iconic Original Glazed donuts for over 20 years in Australia and nearly a decade in New Zealand.
+53 Leads Through automated programs +70% Growth YOY in website clicks +19% Revenue YOY increase attributed to digital efforts
Headquarters Australia
Products Donuts and desserts
Web Site
krispykreme.com.au
Business Challenges • Siloed customer data • Limited capacity to unify in-store and online • Lack of omnichannel view • Small team with few resources Customer Benefits
• Unified the Shopping Experience - By breaking down silos and creating consistent messaging across channels, the brand was able to provide a more seamless and personalized shopping experience. Customers now felt recognized and valued no matter how they chose to interact with the brand, leading to increased loyalty and satisfaction. • Created Insightful, Personalized Customer Interactions - By leveraging data to drive personalization, Krispy Kreme ANZ not only improved the customer experience but also gained valuable insights that informed broader marketing strategies.
“The SAP Emarsys platform is super, super intuitive and very user friendly and beginner friendly as well. It’s really easy to understand. The amount of data that we’re able to extract from SAP Emarsys’ data dashboards are super helpful for us to then analyze and implement new journeys.”
Vaibhav Suri eCommerce Marketing Executive Krispy Kreme
Read the Success Story
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