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MHP (Myronivsky Hliboproduct SE ) Consumer Products | MEE SAP Sales Cloud | SAP S/4HANA
Consumer Products
With production sites in Ukraine, the Netherlands, Slovenia, Croatia, Bosnia, and Serbia, Myronivsky Hliboproduct SE (MHP) is one of the largest producers and exporters of poultry, meat, and grain in Ukraine and the 12th-largest poultry producer in the world.
3% Reduction In days sales outstanding 100% Traceability Of intercompany prices, credit management process, and reporting 2% Faster New-product development
Headquarters Ukraine
Products Exporters of poultry, meat, and grain
Revenue ~€2 B
Web Site mhp.com
Business Challenges • Enhance end-to-end export, sales, and logistics operations across different production segments and legal entities during and after the COVID-19 pandemic • Centralize and harmonize financial processes, cash collection, and reporting • Connect line-of-business applications across primary operations and back-office processes • Build ready-to-use applications to scale the business in new markets with new product segmentation • Create an end-to-end farm-to-fork automation solution to aid rapid and flexible growth Customer Benefits • Optimized processes within a new model for export sales management, connected supply chain operations, and customer relationship management • Created simplified and efficient applications to improve product management and customer insights • Centralized, automated, and harmonized multiple financial processes and reporting at a global level • Increased traceability, collaboration, and data security to aid decisions that improve performance
“With SAP S/4HANA and SAP Sales Cloud, we gained full transparency of sales, logistics, and cash collection processes. Automation helped us better integrate sales execution and enabled efficiency gains through better collaboration of departments and locations across the world.”
Denis Gorbunov Lead of SAP COE Myronivsky Hliboproduct SE
Read the Success Story
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