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Nestlé Professional Consumer Products / Wholesale Distribution | MEE SAP Sales Cloud | Mediafly SAP Customer Experience Solutions
Consumer Products
Nestlé Professional, a global enterprise with 24 food and beverage brands like Starbucks, Stouffer's, and Coffee Mate. They create branded food and beverage solutions including culinary, nutrition, health and wellness, marketing, and above all, profitability.
+2,620 Views Guest content visits across 450 shared assets 100% Increase In content usage visibility + 211% Content Shares Month over month
Headquarters Switzerland
Products Food and Nutrition Services
Web Site
Featured Partner Mediafly
nestleprofessional.com
“With our integrated SAP Sales Cloud and Mediafly sales enablement solution, our marketing team has visibility into what content sales reps use and buyers consume in every opportunity at every sales stage, and ultimately, what content impacts revenue." Business Challenges Nestlé Professional struggled with both content compliance and visibility: • Content Compliance – Sales reps were using printed and often outdated collateral or creating their own content, reducing brand control for marketers. • Content Visibility – Marketers were unable to see what content was being used in the field and if it was impacting sales cycles and revenue. Customer Benefits • Ability to easily share relevant and engaging content internally and with prospective buyers • Understand what content is being leveraged at various sales stages and whether it moves the needle • Reduce print spend/waste • Improved content compliance • Drive sales efficiency by reducing manual data entry
Nestlé Professional Team
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