Industry Trends The road to the new era of Consumer Products
Channel shifts driving ecommerce, and limiting on-premise 70% of consumers believe marketplaces are most convenient
Market pressures, high costs and supply chain issues driving scrutiny on investments 35% Wholesale Cost Increase .
Consumer preferences shifting faster with recession fears
v Urgent need to personalize engagement with first party data 71% of consumers want personalization
80% will change spending
Source:: Mirakl
Source:: Mckinsey
Source: Consumergoods.com
Source:: consumergoodsassisiation.org
The new era of Consumer Products: Customers are changing
The current political and economic climate is affecting the global supply chain. B2B customers need even more accurate stock and delivery information which leads to new requirements for demand and supply management and front- and back-office integration Leading consumer products companies also address inefficiencies, lower the cost-to-serve across the system, and allocate investments very causally with proven ROI in plan whether it's trade promotion, product or marketing,
Read the “Defining the Next Era of Consumer Products” Solution Brief
Read the “The future of packaging in the circular economy” Whitepaper
Read the “Accelerate the shift to a sustainable supply chain” Report
© 2024 SAP SE or an SAP affiliate company. All rights reserved.
Made with FlippingBook - professional solution for displaying marketing and sales documents online