BUYERS’ GUIDE
T HE announcements on the page opposite are the first list ings in our new Buyers’ Guide and Classified Department. An interesting selection of ads is shown indicating the many needs that this Department is destined to fill. The low rates charged are very attractive to those who wish to reach a large clientele of Christian readers. We are suggesting below certain classifications which, among many others, we believe would be profitable in this Department. CHURCHES: There is a real need for a national directory of fundamental Christian churches for the convenience of our restless American population. The statistics show that Christian families moving from one city to another, often remain un churched (that is, without definite church affiliation) for four years after coming to their new home. We believe that through a well-circulated listing many new members could be attracted to churches preaching a sound gospel. Much could be said in thirty words at the low cost of $ 18.00 a year. CLERGY: Many churches looking for a pastor will find it de sirable to use these classified columns. This is equally true of pastors seeking churches, or of Christian workers looking for employment. Terms, $4.50 for thirty words for tl^ree months. EQUIPMENT: Seats for your church, benches for your Sunday- school, communion sets and other church equipment can often be secured satisfactorily in this way. Make your needs known. Three months will cost you only $4.50.
GREETING CARDS: Publishers of greeting cards can reach many new customers and find reliable agents through these col umns. Thirty words for a year, twelve issues, $18.00; one-half inch box listing, twelve times, $24.00. MONUMENTAL WORKS: Thousands of our readers will be interested in your offers. Cheaply contacted through these columns. ORGAN BUILDERS: Every issue of the KING’S BUSINESS doubtless is read by thousands of Sunday-school workers and church members. They may be interested in an organ. Of course the list could be extended indefinitely if space per mitted. Indeed, you can select your own listing if those on our Buyers’ Guide and Classified Department page do not describe your offering. TERMS OF PAYMENT Owing to the detail required in the handling of this new department, all listings must be taken for a period of not less than three months. From the advertiser’s point of view, annual listings are, of course, the most desirable, since such contracts are subject to a five per cent discount when paid in advance. The following table will show the plan of payment for classified advertisements of various sizes. SCHEDULE OF PAYMENTS IMPORTANT INFORMATION Samples of books, tracts, and pamphlets to be advertised should be submitted with the ad, in order to secure early ap proval. In order to avoid delay in insertion, remittances covering a period of at least three months must accompany all mail orders. SEND YOUR ORDER TODAY Consider the advantages of classified advertising: What other method offers you an easier or more inexpensive approach to thousands of readers? Send in your classified advertisement today— and begin to reap benefits from this excellent plan. Listings Times Price Prlee if Paid in Advanee (Deduction of 5%) Times Priee 30 words 12 12 12 $18.00 24.00 48.00 $17.10 22.80 45.60 3 3 3 $ 4.50 j /2 in c h 6 .0 0 1 in c h 1 2 .0 0
A dvertising Manager, The King's Business, 558 South H ope Street, Los Angeles, California.
1 3 m os. 1 1 year J
listing in your Buyers' Guide and Classified Department, and am in closing herewith cop y and rem ittance as indicated. Begin my ad with your— ..................................................issue. Name......................................................................................................................................... •..........
Street......................... -.............................................. ........... .......... .
City.....................................................................................State.......................................................... Classification desired
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