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FINDING PURPOSE POST-PANDEMIC
Currently, 90% of executives acknowledge the significance of having "an inspiring reason for existence that motivates and prompts action for an organisation... and delivers societal benefits," according to EY. Hayley Still comments, “Our purpose drives transformation by integrating values and defining our stance in an evolving world - it fundamentally shifts how we approach our conversations with candidates and clients.” This growing recognition extends across organisational levels, with stakeholders increasingly seeking a purpose that makes a positive impact on the broader world. EY also reports that companies guided by a sense of purpose make more profit and boast more committed employees, loyal customers and innovation.
Incorporating a sense of purpose into a company's growth strategy is essential. It seems like purpose is a win-win, but it’s not as clear and simple as you might think. Let’s get down to the numbers. As we know, purpose sets a precedent for an organisation's culture. A recent study by Glassdoor found that 75% consider a company's culture before taking a job, so organisations really can‘t afford to miss the mark when it comes to showcasing their mission and values.
FINDING PURPOSE POST-PANDEMIC
HYDROGEN GROUP
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