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F R O M T H E F O U N D E R
B y the time you read this, Zweig Group’s annual mega-conference that is today known as the ElevateAEC Conference & Awards Gala will have just been completed. I imagine we may still have some of our people and attendees who spent the weekend in Denver traveling back home this morning. If you make a conscious effort to input more positive information, you’ll become more positive yourself. Put more positive in and get more out
Mark Zweig
I mention this event because it is just a fresh example of putting more positive in so more
this idea is. There is just too much negative information out there that if you input it all, you will probably become very negative. But if you make a conscious effort to input more positive information – guess what? You become more positive yourself. And that is only going to help you get through your day and week, inspire others, and accomplish more. It will also impact your perception of risk in any decision you have to
positive stuff comes out. What do I mean by that?
The preponderance of conference attendees are “winners” whose AEC firms are outperforming most everyone else in their business in terms of growth, profitability, and the quality of their workplaces and leadership. Just being around those people will give you a mental attitude boost. It’s like that first cup of coffee I make every morning around 5:30 or 6:00 a.m., after which I can get to work on whatever it is I have to do that day. It’s really quite a simple idea, and the older I get, the more aware I have become of how important
make and your resulting risk tolerance. Aside from going to conferences such as
ElevateAEC (there isn’t another like it, truthfully!), what else can you do to make yourself be more positive? There are many things. Just last week, for example, we had some buyers back out of their contract to buy our house. We
See MARK ZWEIG, page 12
THE ZWEIG LETTER NOVEMBER 8, 2021, ISSUE 1416
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