Top European Retail Trends

Accelerated Pathways Toward Omni-channel and Beyond


In 2018 , Western European Retailers will focus their efforts on innovation, expansion and customer experience personalization Business Priorities

In 2018 , eCommerce platforms will be the top investment priority. 43% of WE to invest in this kind of solution. eCommerce


In 2018 , innovation will support the growth of omni-channel profitability for 56% of WE retailers

Digital Advertising


New Markets



Retail Omni-channel Commerce Platform

Interest in IoT technologies is clear, but generated data is still under-used

42% of WE retailers plan to implement a retail omni-channel commerce platform by 2018

Direct impact on business 12%

IoT adoption 31%


IDC Retail Insights EMEA Ivano Ortis |

The European Retail Digital Transformation Strategies program examines the impact of digital transformation on the European retailers' business, technology, and organizational areas. Specific coverage is given to provide valuable insights into the European retail industry, with a specific focus on digital transformation strategies applied by retail companies to improve the omni-channel customer experience.

Andrea Sangalli | Giulio Raffaele |

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