Linkedin To Do's

Linkedin To Do’s

1. Discover target rich prospects and connections The targeting on LinkedIn is unmatched in the realm of digital advertising. Small businesses can zero in on the exact industry, company size and job role [of the people] that they know typically would buy their product or service. If you are selling customer support software to small businesses in the United States, you can set your advertising campaigns to only be showing to businesses [that are] under 100 employees, based in the U.S. — and within that grouping, only to executives at those companies with a customer-support title. 2. Remain on prospects radars Clients tell us what kind of people make high-quality customers for them. We search on LinkedIn for people who fit their criteria, and then introduce them. Then we stay in touch with the people who have expressed interest, again using LinkedIn. We do daily status updates and weekly LinkedIn blog posts to keep the client's name in front of their network. Sending monthly emails will point out the kinds of problems our clients can solve for their customers and share the results they have achieved for other customers. We also make offers, such as inviting people to a webinar or offering a white paper. The result is a simple, inexpensive, systematic process for doing lead generation, with all the work done through LinkedIn. 3. Grow your prospect marketing list You can craft Linked letter, saying thank you for being connected on LinkedIn, and that you invite them to be part of your email marketing list. Do apologize for the lack of personalization in the email. LinkedIn lets you message 50 people at a time this way. I added over 250 people to my email list with this method. Include in your email a direct link for the email signup. It is imperative that you have reciprocity in the message: 1. Tell them what they will receive by signing up for the email list, and 2. offer to look at something of theirs, which is a fairly noncommittal method to garner goodwill. 4. Content is King - Post high-quality content Good content can be highly targeted and should accomplish two goals. First, it should teach others how to solve a problem or how to do their job better. And it then establishes you as a thought leader in that space. Each aspect naturally leads

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