Juul Marketing and Health Risks
The creators of Juul claim that their mission is “improving the lives of the one billion adult smokers,” but their marketing tactics show otherwise. Through social media campaigns, clever product design, and other marketing strategies, the San Francisco startup has helped initiate a teen nicotine epidemic. The FDA states the use of Juul and other vaping devices have reversed decades of progress in preventing teens from smoking. Here is a breakdown of how they accomplished this and what dangers await you or a loved one if you choose to use a Juul. Marketing A recent study from Stanford University found that Juul’s marketing “was blatantly youth-oriented.” Juul utilized specific media channels that encompass a youth-oriented market, including Facebook, Instagram, and Twitter. While most companies budget for social media advertising, the company also invested in social media influencers. Through paid sponsorships with YouTubers and Instagrammers who have large teen and preteen audiences, the #Juul hashtag began flooding social media feeds with ease. The study also found that adults were absent from Juul’s advertising efforts. What makes this frustrating is that, when the CEO of Juul apologized during a CNBC interview, he denied their target audience: “I’m sorry that there are children using the product. It’s not intended for them. I hope there was nothing that we did that made it appealing to them.” Health Risks The liquid found in Juul pods is 5% nicotine by volume. That high of a percentage is more than twice the amount of nicotine found in most other vape liquids. Juul concealed this key information from the public. With such a high concentration of nicotine, Juul use leads to various health problems and a higher risk of nicotine addiction, according to the UCSF Center for Tobacco Control and Education. Dr. Stanton Glantz, director of the center, explains that nicotine stimulates the nervous and cardiovascular systems and can lead to heart disease, lung issues, birth defects, and other complications. Dr. Glantz also mentions that evidence has been found linking vaping in general to chronic pulmonary obstructive disease and permanent health issues. If you or a loved one became addicted to nicotine or suffered other health problems as a result of using Juul, contact us right now to receive a free consultation. Visit our website anytime at HWNN.com.
Solution on Page 4
What do you do when apples are in season but you don’t have time to make a pie? You opt for a crisp, of course.
Ingredients:
Filling: •
Topping: •
5 lbs Granny Smith apples, peeled, cored, and chopped 1/4 cup pecans, finely chopped
3/4 cup all-purpose flour 1/3 cup brown sugar 1/4 tsp ground cinnamon 6 tbsp chilled butter, cut into pieces 1/4 cup pecans, coarsely chopped 1/4 tsp salt
• • • •
• • • •
3 tbsp all-purpose flour
2 tbsp maple syrup 1 tbsp lemon juice
•
Directions:
1. Heat oven to 350 F. 2. In a mixing bowl, mix all filling ingredients together. Transfer to individual serving ramekins. 3. In a different mixing bowl, combine flour, sugar, cinnamon,
roughly the size of a pea, then stir in pecans. Sprinkle topping over filling. 4. Bake for 35–40 minutes, let stand for 10 minutes, and serve.
Inspired by Food Network
and salt for the topping. Mix in butter until it forms lumps
855-997-9319 • 3
Made with FlippingBook - professional solution for displaying marketing and sales documents online