THE GOOD KIND OF GOSSIP
HOW TO CULTIVATE VALUABLE CUSTOMER REVIEWS
When you’re thinking about buying a new product or service, what’s the first step you take? If you turn to the World Wide Web in search of reviews, then you’re in good company. According to a survey conducted by BrightLocal, 85 percent of consumers regard the customer review to be the single most credible and trustworthy source of advertising. That same survey found that 68 percent of customers surveyed were willing to provide feedback for the company. So, how do you get your customers to write the glowing reviews that help close deals? 1. DIVERSIFY YOUR PLATFORMS Don’t rely on customers to go to your website to leave reviews. There are numerous websites you can utilize that make leaving feedback more convenient for your clients. What’s more is that these other platforms are highly trafficked. BrightLocal found that Facebook and Yelp were consumers’ most trusted sources of user reviews in the U.S., but you can also use Google My Business or the Better Business Bureau. Most importantly, be sure you are active on all the platforms you use. 2. OFFER INCENTIVES Give your clients a reason to write reviews. Consider offering incentives like a discount or coupon code, coffee
gift card, or an entry to win a contest for an even bigger prize.
3. ASK THE RIGHT QUESTIONS Think of the review process as a conversation rather than a request to be met, and use open-ended questions to start. Before you even request a review, you can ask customers
questions like “How was your recent experience with us?” or “How are you liking your product?” That way, you can gauge their satisfaction before they leave any feedback. 4. RESPOND, RESPOND, RESPOND The last thing you want to see is a scathing one-star review. But no matter how hard you work, they are still bound to happen. When you receive one, take the time to respond thoughtfully — without being defensive — and try to come up with a possible solution to the complaint. And be sure to respond to your positive reviews as well. When you show that you engage with all of your customers, prospective ones will be more likely to give you a shot.
NEW CANNABIS LAW
WHAT’S CHANGED WITH CBD OILS
DON’T GROW THIS AT HOME The primary benefit of this new law is that it made it possible for those in medical need to obtain CBD oil legally without leaving Georgia. With that said, the law restricts the growth of cannabis and the manufacturing of CBD oils, only allowing for 9 acres of indoor cultivation space for the entire state. Thus, the newly created Georgia cannabis industry will remain restricted to the most-vetted, state-approved growers for the foreseeable future. It’s important to keep up to date on these shifting cannabis laws. As we saw with Atlanta’s decriminalization efforts, there’s a lot of misinformation out there, which can lead to innocent mistakes and costly possession charges. If you’ve found yourself on the wrong side of Georgia’s harsh marijuana laws, an experienced criminal defense lawyer, like those on our team at Yeargan & Kert, can help keep this mistake from impacting your future.
• Cancer • Lou Gehrig’s disease • Tourette’s syndrome • AIDS
• PTSD • Multiple sclerosis • Alzheimer’s • Seizure disorders related to epilepsy or head trauma
Georgia’s cannabis laws became a little less hazy last month with the passage of a landmark bill allowing low- tetrahydrocannabinol (THC) cannabidiol (CBD) oil to be produced and sold for medical use. While this is good news for many who rely on cannabis oils for treatment, there will inevitably be those who misunderstand the law and find themselves charged with possession. Here’s an overview of the actual extent of this change. A FEW CONDITIONS Only those with certain medical conditions can legally obtain and use CBD oil. There are currently 16 qualifying medical conditions under state law, including these:
Even if you have a qualified condition, you may not automatically be eligible to purchase CBD oil. Many patients, including those with Parkinson’s or sickle cell disease, can only use the cannabis product if the diagnosis is severe or in its end stages. NO SMOKING The law passed last month only allows for the production and sale of cannabis oil with less than 5 percent THC. It is still illegal to smoke or vape cannabis products regardless of their THC content. Even if you are registered to receive medical cannabis, you will be charged with possession if you are found with any cannabis product other than low-THC CBD oil.
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