Accord Charity Creds

HERE TO SUPPORT YOU

Together we can make a difference

T O A C C O R D A WA R M W E L C O M E

4 offices | 150 staff

Brilliantly joined-up marketing

We are a marketing agency who specialise in the charity and not-for-profit sector.

We’re passionate about what we do and the amazing causes we work for.

Our integrated portfolio of services provide clients with innovative, targeted and creative campaigns that raise brand awareness, secure donations, attract new support and give people the tools and motivation to get involved. We can provide as much or as little support as you need. From individual giving strategies to a one-off campaign, social media to event initiatives, we help you achieve great results.

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We take pride in our professional approach, friendly demeanour and determination to deliver an outstanding service - but it is our company values that form our DNA. They guide the way we work with our clients, business partners, suppliers and each other. O U R VA L U E S

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Responsibility

Is important to us because we care, really care. It means we embrace change and value the strengths, experiences and perspectives of others.

Working hard Means we keep our promises and take personal responsibility to perform to the best of our abilities - day in, day out.

Openness

We realise that no matter how long we’ve been around, we couldn’t possibly have experienced everything. At Accord there is a genuine desire to learn, seek input from others and be receptive to new ideas.

Collaboration Encourages a culture of continuous learning, drives innovation, inspires a sense of community and increases productivity.

Through working hard, driving collaboration, taking responsibility and being open-minded, we have created a vibrant company culture where ideas can blossom, people can thrive and success can flourish.

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To stay competitive, brands must engage potential advocates in conversation, pique their interest, make them curious, and connect with them in the right places, at the right times. Before we even put pen to paper we first gain an understanding of your key objectives and identify exactly what needs to be done to get people loving, donating, sharing, calling and clicking more often. P E R F O R M A N C E YO U R

A P P R O A C H O U R Experienced, flexible and energetic, clients come to us for ideas, service and results. Most consider us true extensions of their team, working closely with us to develop and implement every stage of their marketing plans. From initial strategy, through branding and audience profiling to copywriting and campaign planning, we’re very fortunate to work with some wonderful charities and we’re very proud of what we achieve together.

Our marketing services work together, helping you keep in touch with your audience at every touchpoint.

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OFFLINE PORTFOLIO p l a n n i n g | b u y i n g p r i n t | T V | r a d i o o u t d o o r | c r e at i v e d i r e c t m a r k e t i n g

DIGITAL PORTFOLIO

S E O | P P C c r e at i v e | e m a i l m a r k e t i n g p r o g r a mm at i c | s o c i a l m e d i a w e b s i t e s | D ATA a n a ly s i s

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P E O P L E O U R

B A C K G I V I N G

Our marketing expertise is at the core of what makes us different, but to deliver that difference we need the best people for the job. Stop by any one of our four offices, and you’ll find a diverse group of fun, talented, quirky, focused, enthusiastic and dedicated professionals who just happen to love what they do. A single team with one objective: to outperform expectations at every opportunity.

Corporate social responsibility is something close to our hearts. For us it’s more than just donating money or printing double-sided to save trees, It’s about giving back - whether that be in terms of time, resource or raising funds.

Practicing what we preach.

Our strength comes in our collaborative approach. Our passion is contagious.

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P L A N N I N G is at the heart of everything we do .

Media tools 1 2 We have invested heavily in the necessary planning tools to provide our clients with the media intelligence and donor insight they need to understand, reach and talk to their audience. The journey has changed from a linear path to a cross-channel cycle. Using database postcodes, we create profiles and analyse media preferences. Audience By combining market research, media consumption and consumer behaviours, we expertly guide our clients through the maze of media options and latest technologies in order to deliver truly effective campaigns.

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We provide our clients with valuable insights borne from consumer trends, market research and mapping.

Themedia We make sense of the media, and extract maximum value. It’s our job to know which media influences, and when.

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W I N N I N G H E A RT S a n d M I N D S .

We always say that our best work is yet to come, not because we like clichés, but because we believe the more we practise, the better we get.

In recent years we have won, and been shortlisted for, several awards that recognise our creativity, innovation and marketing expertise.

We have worked with Accord alongside a number of our biggest product providers for many years. During this time it’s been refreshing to have an agency that acts like an extension of our business rather than a service provider. Accord have shown their ability to diversify within rapidly changing market conditions and have always been driven by results.”

We love awards, but more than anything we love testimonials from very satisfied clients who appreciate the work we do for them.

When they’re happy, we’re happy.

Head of Affinity

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L O O P Our methods of capturing and attributing data provide the perfect foundation for accurate and consolidated reporting. LOOP is a flexible, client-focused data visualisation system that blends meaningful, actionable statistics from offline and online channels in a single, easy-to-use interface. By joining up user touchpoints and attributing data, it provides the backbone for a clean, simple, business intelligence system, which powers our own analysis and optimisation processes - keeping you and your business in the LOOP.

Transparency

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Unified data insights = the complete picture.

Donations

See the opportunities and act quickly.

Knowledge

Understand competitor performance.

Integration

Bridge the gap between online and offline.

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- We love what we do. - We embrace what we’re good at. - We have decades of experience . - We know our strengths and we play to them. - We are results-driven and we set the bar high. a c c o r d ? w h y

Working with Accord means creating a valuable and long-term partnership for the future.

It all starts with a single conversation.

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Sarah Chappell Client Services Director sarah.chappell@accordmarketing.com

accordmarketing.com 020 7395 9620

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