An t i - Ag i ng DENTISTRY MONTHLY NEWS
THE PHILOSOPHY OF THE PRIVATE PRACTICE
I’ve been fortunate to run my own private practice. The whole concept of the private practice is based on a higher quality of care. A private practice means I can provide ideal treatment plans and give patients what they really need. There are many dental practices that are more “corporate” or belong to larger groups. Each practice must operate the same as the next. There often isn’t any room for creativity or a highly customized approach. It’s impersonal. Our practice thrives on personal interaction and going above and beyond. We can spend more time with patients one-on-one because we aren’t seeing as many patients as a typical dental office. It’s not about numbers; it’s about the experience. It’s the experience from the moment you walk in to the moment you walk out. In many ways, the experience starts before you set foot inside our dental spa. It starts when you make your appointment and continues with every interaction. Our staff is here for each patient, and every member of our staff plays an integral role every step of the process. I’ve told my staff that if a patient is left waiting, we are doing something wrong. Everything should be seamless. That’s a big part of my own philosophy. When you set an appointment, you expect that appointment to be kept at the time you set it. I believe that, so that’s the way we work. There is also something to be said about being a private practice in Beverly Hills. It’s a unique place to practice dentistry, including cosmetic dentistry. It’s a place where new styles come into play and where people take immense pride in their appearance — and that includes their smile. Between business meetings, social media, and living their best lives, they want to have their best smile to go along with it. What I personally appreciate about Beverly Hills and practicing cosmetic dentistry is that I can elevate dentistry to an art form. I can be on the cutting edge of dental technology and share that with my patients. Through
cosmetic dentistry, I can create something that didn’t previously exist — or hasn’t existed for a long time. It’s about achieving what the patient has imagined for themselves and translating an idea to reality. More than that, having a practice in Beverly Hills that not only caters to the people of Beverly Hills but also to patients around the world means I work with people who expect the best of the best. This forces you to become a perfectionist and to push yourself beyond what you thought possible. Looking back, my practice would not be as advanced as it is today if I was anywhere else in the world. I have been challenged in ways I never expected, and overcoming these challenges has made me the dentist I have become. I always knew I wanted to be on the cutting edge of dentistry, and I can say we are continuing to push even further to deliver world-class results.
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