Magazines are Inspiring and Motivating People turn to TV for entertainment and to the web for everything from shopping to homework to self-help. Magazine readers, on the other hand, turn to their favorite publications to be inspired and motivated and to get valuable information from a source they can trust. When looking to learn about a new product or service, more people choose magazines than TV or the web. When people want to connect emotionally or indulge in a relaxing bit of “alone time,” away from the kids or the hustle and bustle of life, and are choosing magazines to do this. More people reported that magazines give them something positive to talk about with others, and we already know that a lot of conversations are happening online via social media, but these can quickly become negative. When you want to reach consumers with emotional content that inspires them to act — whether that is to purchase a product or service, start a conversation, or simply feel good about what they are reading about, then print and digital magazines are the best channels for you and your brand to achieving those goals. Magazine Readers Bring the Conversation Online Most business owners think social media is replacing traditional print and digital magazine outlets; however, the numbers show it is augmenting it. Magazine readers are just bringing their conversations online and talking about the brands and businesses they support and like. Further, findings have shown that after reading an article on a brand or seeing a product or service advert in a magazine, 44 percent of Canadian magazine readers and buyers visited the advertiser’s website, and 46 percent have used or planned to use the coupon or promotion listed in the advert.
M agazines, like all traditional media, have faced many challenges in the digital age. It has become increasingly difficult for magazines to keep their readers, but, contrary to newspapers, and despite fierce competition from free online outlets, print and digital magazines continue to perform comparatively well in today’s market. If you look at the data around 65 percent of Canadians read print and or digital magazines at least once a month with more than a third of Canadians setting aside time specifically to read magazines. The most common way to access digital magazines is on smartphones at 22 percent. The portion is higher among Canadians under 35 at 44 percent and those new to reading digital magazines through platforms like Magzter, the world’s largest digital newsstand, at 57 percent. Our magazine and the industry, continue to enjoy year-over-year readership growth. Magazine features and
advertising continue to prove an effective tool to boost brand awareness and trust. Feature articles and advertorials help readers connect and get a better understanding of the entrepreneur, their journey, and their brand vision. Readers who understand the brand vision and mission make an emotional connection with the entrepreneur. They take an interest in the success of the brand which promotes the purchase of products and services with readers. Print and digital magazine exposure and advertising are now some of the best ways to boost the effectiveness of your other marketing efforts to keep your brand top of mind with customers. By utilizing all media channels, you will receive unlimited brand exposure to stand out from the crowd. In other words, if you want the best returns on all your advertising and branding investments, then it is a must to add magazine exposure to your marketing media mix.
readers look to flip the page on fake news.
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