PEARLAND CHAMBER OF COMMERCE The Pearland Chamber of Commerce was “formed in 1963 by a group of business professionals concerned about the progress of Pearland.” This volunteer organization is motivated to promote the entrepreneurial spirit and plans on empowering the community to further stimulate and build commercial growth. Additionally, this organization aims to provide a database of workforce resources. As a membership organization that is not directly under the City government, the Chamber is able to connect with existing and potential business owners for improvement and relocations to Pearland. PEDC and the Pearland Chamber of Commerce partner on a business retention and expansion program called BizConnect, which serves to address issues that businesses face and places an emphasis on creating a stable business environment. As part of the program, the Business Retention and Expansion team works to establish a relationship with businesses by visiting with them and sharing available resources, while also addressing any issues or needs the business community might have.
The Tapestry report indicates that Pearland is largely composed of the following three major psychographic classifications: Î Boomburgs (30.2%): Young professionals with families who have opted to trade up to the newest available suburban housing. Î Workday Drive (24.7%): Affluent family-oriented segment, typically with two working parents, with a country flavor defined by commuting by car from newer housing options to professional job centers. Î Up And Coming Families (12.5%): Young and mobile professionals working hard to get ahead and take risks to achieve their financial goals while raising young children. FIGURE 7.1: PEARLAND TOP 3 PSYCHOGRAPHICS The FLUP primarily includes Traditional Residential housing land use to accommodate the needs of the top three psychographic segments. During the engagement phase, representatives of the Pearland public often expressed a need for more housing options for seniors, new employees, and young adults who grew up in Pearland and are returning after college. Trends highlighted in the demographic chapter related to age of Pearland residents demonstrate a shift in the future Pearland psychographics. There are fewer Gen Y residents (aged 20 to 29 years) in Pearland by percentage of population than in similar cohorts for Harris and Brazoria Counites. For example, the Pearland ISD has noted a decreasing shift in enrollment patterns related to this demographic age bubble. As a result, Texas K-12 enrollments are falling around 2% over the next decade. To address this issue, the FLUP increased the relative proportion of mixed-use, urban living, compact residential place types to allow for housing for the projected psychographic segments.
Community Survey of residents enjoy business and services establishments and positively rate Pearland’s economic health. 80%
of residents rate Pearland as an excellent or good place to work
of residents rate the vibrancy of downtown/ commercial areas as excellent or good
69%
54%
UP AND COMING FAMILIES
BOOMBURBS
WORKDAY DRIVE
Source: 2021 Pearland Community Survey According to the 2021 Community Survey, the residents are generally satisfied with the commerce sector of Pearland. Recent development in the Lower Kirby district has demonstrated success in biomedical and healthcare science industries. Psychographics A psychographic is a data interpretation tool to characterize demographics by putting a face on the numbers. Developers and retailers use this data to understand the character of a community. This report complied ESRI Business Analyst Online (BAO) psychographic and market data related to: population, household, age, ethnicity, and income characteristics; consumer spending; taxable revenue; visitor and convention information; and select economic values. BAO provides Tapestry Segmentation groups that combines lifestyle demography information with the geographic specific location data to create a classification model. The 67-segment Tapestry Segmentation system classifies US neighborhoods based on their socioeconomic and demographic compositions. Appendix A includes the BAO report for Pearland.
30.2% OF AREA HOUSEHOLDS
24.7% OF AREA HOUSEHOLDS
12.5% OF AREA HOUSEHOLDS
Î Young professionals with families Î New housing developments in the suburbs Î Affluent households, but many hold mortgages Î High labor force participation with long commute times Î Higher than average spending on retail goods and services
Î Affluent family-oriented households Î Partial to new construction housing Î Most households have two or three children Î Many dual-income earners Î Often carry a high level of debt, including mortgages and auto loans
Î Young and mobile households in transition Î Ambitious, hard-workers striving to get ahead Î Homes are new and families are young Î Median above-average and on the rise Î Seeks the latest and best technology
PEARLAND COMPREHENSIVE PLAN 2040
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Chapter 7
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