Overall tourism industry earnings have recovered since COVID-19 and experienced the highest rate of increase in 2021 to 2022 since before 2013.
FIGURE 8.2 TAX REVENUE
PERCENT CHANGE
Local State
Local
State
29%
19%
17%
"The CVB's partnership with the United States Fastpitch Association (USFA) expanded in 2022 and remained the primary driver of youth sports tournaments in Pearland. In addition to generating additional competitor leads and bookings, the partnership produced a total of 1,140 room nights for Pearland hotels representing a 30% increase from the previous year. Pearland welcomed a total of 303 teams with 72 traveling teams and an overall attendance of 13,810 with an estimated total economic impact of $2,212,041." - Pearland Convention & Visitors Bureau FY2022 Annual Report
12%
12%
8%
Tourism Pearland’s proximity to Houston is both an asset and a challenge to the City. The cultural amenities that Houston offers are close enough to access after work and on the weekends, but that also draws potential tax base away from Pearland. Providing the commercial and cultural amenities that people want close to home ensures a better and more sustainable quality of life for the residents of Pearland. It also attracts visitors from surrounding communities and the nation looking for unique experiences. Data provided by the Pearland Convention & Visitors Bureau (CVB) and Texas Travel Research indicates that Pearland’s tourism industry earnings have increased since 2013. There was a slight dip in 2020 for all indicators. While most measures have recovered since then, tax revenues experienced another slight dip after the initial recovery in 2021. Approximately 15% of sales tax revenue comes from lodging and food services, specifically.
6%
4%
3%
2%
-1%
-1% -2%
-2%
-11%
-13%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
2013- 2014
2014- 2015
2015- 2016
2016- 2017
2017- 2018
2018- 2019
2019- 2020
2020- 2021
2021- 2022
FIGURE 8.3 HOTEL OCCUPANCY TAX REVENUE
PERCENT CHANGE
25%
23%
21%
$1.5M
12%
$1.4M $1.4M
1%
$1.2M
6%
$1.2M
-6%
$1.6M
$1.5M
$1.4M
-13%
$1.4M
$0.9M
-29%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
2013- 2014
2014- 2015
2015- 2016
2016- 2017
2017- 2018
2018- 2019
2019- 2020
2020- 2021
2021- 2022
FIGURE 8.1 INDUSTRY EARNINGS
PERCENT CHANGE
FIGURE 8.4 VISITOR SPENDING
PERCENT CHANGE
13%
12%
16%
$44M $46M $43M
$42M
$142M $141M $135M
8%
13%
7%
11%
$128M
$123M
1%
1%
8%
$35M
4%
3%
$49M
0%
$142M
$150M
$43M $44M
$41M
$132M
-1%
-3% -2%
$126M
$39M
$117M
-11%
-17%
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
2013- 2014
2014- 2015
2015- 2016
2016- 2017
2017- 2018
2018- 2019
2019- 2020
2020- 2021
2021- 2022
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
2013- 2014
2014- 2015
2015- 2016
2016- 2017
2017- 2018
2018- 2019
2019- 2020
2020- 2021
2021- 2022
All figures reference Pearland's fiscal year from October through September
PEARLAND COMPREHENSIVE PLAN 2040
124
Chapter 8
125
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