Chapter 3
Strategic Direction
Vision Statement Pearland is "The Community of Choice," providing its diverse population with a strong economy balanced by a mix of uses; places of value where people desire to live, work and play; and making smart investments in existing and future assets .
Guiding Principles In early 2023, as part of a process separate from the comprehensive plan, the Pearland City Council and City staff established six Strategic Priorities to provide a framework that focuses direction of future growth. These priorities are accompanied by City Values. Together, the Strategic Priorities and City Values are meant to guide all efforts and decisions made within the City Government. While the Strategic Priorities and City Values are general enough to provide direction for all efforts within City, the Guiding Principles for the comprehensive plan are meant to be specific to the components that are being recommended within the comprehensive plan. Therefore, the Strategic Priorities and City Values were used as the basis for creating Guiding Principles specific to the comprehensive plan. Figure 3.1 on the following page indicates how each of the Guiding Principles for the comprehensive plan relate to both the Strategic Priorities and the City Values.
ASSETS
The strategic direction provides the overarching policy direction that should be considered in implementing the comprehensive plan. The planning process itself and all resulting recommendations should relate back to the strategic direction. The strategic direction includes: Î A Vision Statement that describes the future of Pearland, as envisioned by the community. It should be a short aspirational statement that describes where the community wants to go. Î A set of Guiding Principles
SMART INVESTMENTS
PLACES OF VALUE
STRONG ECONOMY
DIVERSE POPULATION
that provide direction for recommendations for all
components of the comprehensive plan. These principles are the basis for all recommendations that will help the community achieve the desired vision. Î A Preferred Scenario that represents the future land uses, employment, and built community in Pearland if the Vision Statement is realized.
2021 COMMUNITY SURVEY
and the overall quality of life in the community 9/10
respondents positively rated the City as a place to live
PEARLAND COMPREHENSIVE PLAN 2040
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