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Super Bowl Win: Putting Global Payroll on the World Stage Despite our reputation for being backward at coming forward, as an industry Payroll is getting far better at celebrating itself. Empowering Payroll is a mission very close to our hearts at GPA and it has been encouraging to see our confidence as a community grow in recent years. Our annual summit and awards events are always a joy to attend because we get to feel the buzz of people who are truly passionate about sharing their stories. F or the wider
wages can arrive in their accounts. Having the chance to bring payroll exposure to a non-payroll audience is a priceless opportunity. For the second year running, Papaya Global splashed out on a Super Bowl ad; an iconic staple of American life and media culture. This time the advert focused on the ghastly ‘workmares’ that finance teams face and how Papaya’s
platform simplifies these complexities by transforming “How the world gets paid”. This accessible tagline holds an important lesson about how payroll providers, leaders and professionals should be talking about payroll to people beyond the industry’s borders. When we communicate clearly we become easier to talk to and, as an industry which so often goes
world, however, payroll can still be something of a mystery and that’s why it is essential to cheer extra loudly for anyone who can get the word out about who we are and what we do. There are many misconceptions about the payroll function and a huge chunk of the working world is oblivious to the flaming hoops that must sometimes be navigated so their
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GLOBAL PAYROLL MAGAZINE ISSUE 9
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