10C — December 18 - January 14, 2020 — Industry Leaders — Owners, Developers & Managers — M id A tlantic Real Estate Journal
www.marej.com
Industry Leaders
Signature approach that combines marketing, sales/leasing, and pre-development CB New Homes guides clients through challenging 2020 Market
M
ADISON, NJ — Coldwell Banker New Homes (CB
person of the Year”, and “Com- munity of the Year” honors, CB New Homes has achieved new heights this year across the state’s multi-family rental and for-sale markets. A large part of that success is due to the growing popu- larity of CB New Homes’ full menu of services. The firm of - fers marketing, sales/leasing, and pre-development services all under one roof. Clients who hire CB New Homes for its pre-development services ben- efit from enhanced business intelligence while the project is still on paper as well as a
smooth transition into their sales/leasing and marketing campaigns. It’s an approach that has resulted in sustained success throughout 2020 in spite of pandemic-related re- strictions, according to David Schoner , vice president of CB New Homes. “It’s no secret that the world of housing has changed sig- nificantly, and that was be - fore the pandemic hit,” said Schoner. “A number of years ago, we saw a huge push toward rentals in suburban transit-friendly locations and we adapted accordingly. Now a growing number of our clients are choosing to bring us on in the pre-development stages of a project because they real- ize that in-depth knowledge of current market conditions is incredibly important in a fast-moving marketplace. We’re able to provide them with business intelligence that improves the marketability and profitability of their prop - erty before they even break ground.” With more home builders recognizing the benefits of the CB New Homes approach, the firm is poised for further growth, buoyed by its proven track record for navigating single-family and multifamily developers through current challenges, adapting to the changing needs of renters and home buyers, and tapping into the resources of a national company while offering the personalized services of a bou- tique agency. CB New Homes is consis- tently called on by many of the region’s most prominent multi-family developers, in- cluding KRE Group, Mark Built Homes, AST Devel- opment and RPM Develop- ment, to optimize revenue and accelerate sales and leasing velocity at new-construction properties. The company dedi- cates significant resources to staying on top of industry trends. In recent years, CB New Homes has completed the suc- cessful sell-out or lease-up of dozens of properties through- out New Jersey, New York, Connecticut, and Pennsylva- nia. The projects run the gam- ut from oceanfront and lake- front condos to luxury rentals in urban areas to townhomes and single-family homes in suburban neighborhoods, and everything in between. MAREJ
New Homes) , a marketing, leasing, and sales organiza- tion, has authored a run of success stories in 2020 despite the unique market difficulties brought on by the COVID-19 pandemic. Underscored by its recent performance at the New Jer- sey Builders Association ’s 33rd Annual Sales and Mar- keting (SAM) Awards, where it took home 12 awards, includ- ing the coveted “Marketing Director of the Year”, “Sales-
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