By Chuck Nemitz, Certified GG12 Coach
It’s a brand-new year and the world is your oyster! With so many possibilities, what shall we resolve to accomplish in 2020? Before I offer a suggestion, consider a quick refresher on an important concept ... TOBI, The ONE Big Idea, has quickly become the most common mantra on Planet Gems. The most successful practices among us are consistently finding that when the Doctor and ALL team members focus on implementing just their ONE top-priority Gem until they’ve NAILED IT, they implement it more quickly and effectively and avoid overwhelming themselves. “What about implementing one clinical Gem and one business Gem simultaneously?” you might ask. Absolutely. Go for it, but I would urge you to set one of each at any given time as your absolute limit.
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WHALYAS
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Worn enamel, diagnosis, and treatment
And a few potential business TOBIs could be:
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Adding one cosmetic case per month
for your New Year’s resolution is that you DON’T HAVE A NEW YEAR’S RESOLUTION! Instead, create your own list of TOBIs and PRIORITIZE it. Then COMMIT to effectively deploying ONLY your NO. 1 clinical and/or business TOBI from Jan. 2 through mid- February. Soup to nuts ... Get your No. 1 TOBIs on your online Action List. (HINT: If you’re not yet using your Gems Online Action List, ask your Personal Gems Concierge to show it to you today. It’s a game changer!) Break that Big Idea down into specific, well-defined action items. Assign each action item to a different team member. Identify an aggressive yet achievable “Date Promised Complete.” MEASURE and REPORT your results. Nailed it? Kudos! On to the next-highest priority from your list! Repeat this cycle just a few times in 2020 and don’t be surprised when you have a boatload of happier, healthier patients, and you’ve added SIX FIGURES to your bottom line!
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Using imaging 2–3 times per week
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New patient referral gift bags
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Night recall caller
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Senior wine and cheese events
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Street fairs
"My recommendation for your New Year’s resolution is that you DON’T HAVE A NEW YEAR’S RESOLUTION!"
Just a few examples of potential clinical TOBIs:
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Adult fluoride at every prophy and perio maintenance
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Laser cavity finder (DIAGNOdent, SoproLife, Canary, CariVu, etc.)
With your own list like this, you have your New Year’s resolution: get ‘em all done in 2020. Right? Not so fast! My recommendation
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Perio Phase I diagnosis and treatment
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