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10 extra new patients per month = 120 per year.
how to target market seniors in your area, watch the video of Chris’ retreat presentation. Go to www.InsidersCircle.com SITE MAP ADVANCED MARKETING BRAIN TRUST 031 SENIOR COMMUNITY WINE AND
120 x $4,800 ALV (average lifetime value of a patient in a GP dental practice) = $576,000 over a six-year period (the average stay of a dental patient in a practice). During the very first year, you’ll likely perform 25% of their ALV or $1,200. $1,200 x 120 = almost $150,000 just in year one alone. You’ll continue to reap financial benefit over the next five years. Even if your new patient flow stayed flat at that 10-per-month increase, by year six, you will be well over $500,000 per year above where you started today. Simple. It’s an amazing motivator! When you realize that adding just 2–3 additional new patients per week above your current flow could (easily) add six figures revenue in the next 12 months, you’re hopefully motivated to take action now! If 2020 is the year you’re ready to get serious about marketing your practice … and making a lot more money … where should you begin? “9 Keys to Rapidly and Consistently Increasing New Patient Flow” is a great place to get an easy jump-start on new patient marketing. If you were to deploy all nine keys, they would unlock the secret to a whole lot more than 10 additional new patients per month. You can access the nine keys at www.InsidersCircle.com SITE MAP ADVANCED MARKETING BRAIN TRUST 034 9 KEYS TO RAPIDLY AND CONSISTENTLY INCREASING NEW PATIENT FLOW. WHY IS IT SO IMPORTANT TOUNDERSTAND THE MATH?
CHEESE EVENT
B. Get Referrals From Local Employers Who Don’t Offer Dental Insurance
How cool would it be to have an ongoing stream of additional new fee-for-service patients referred to you by the owners and HR folks at companies near your dental practice? It’s actually easier than you might think. You only need three things to make this strategy successful.
a. A list of local employers who don’t offer dental insurance
PENTAGON SIDE NO. 4: PPO FREE!
b. An employee at each of these companies who is motivated and willing to introduce you to their boss
Getting out of all PPOs and going fully fee-for- service? It’s a nice concept but not realistic for many Docs … but EVERY Doctor can REDUCE PPO dependence by deploying the following three Gems:
c. Something to offer the boss that makes them want to refer his employees to you
A. Target Marketing Active Senior Citizens
“A” and “B” are both explained in detail in my video. Go to www.InsidersCircle.com SITE MAP GOLDMINE UNDERGROUND TEAM TRAINING TOOLKIT 031 CREATING A FEE-FOR-SERVICE OASIS EVEN IN THE HEART OF A HOSTILE PPO DESERT
When Dr. Chris Phelps delivered his keynote presentation at the Gems Family retreat in Boston, one (brilliant) thing he said instantly caught my attention. If you want more new patients who enjoy visiting the dentist, know how much they can spend, and are often willing to invest in their health care, and if you want more new patients who don’t have dental insurance (thus pay full fee-for-service), market to active seniors! What a brilliant concept! Chris used this concept to build four very successful dental practices. He told us all about his “Senior Wine and Cheese Events” that he holds at local senior centers, senior living communities, etc. They love attending “events,” especially when they don’t have to travel (you hold them where they live or gather). Seniors love talking, learning, meeting together … and they enjoy free food (thus the wine and cheese)! Chris came up with goodie bags to pass out to every attendee as well as door prizes and a grand prize that is awarded to one of the attendees from all of his senior events over a period of months. If you’d like to learn exactly
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