Proactive partnership levels up gaming brand’s CX

Overview

Gaming brands have unique needs and challenges when it comes to delivering customer support. There are multiple volume surges throughout the year when new games or devices launch, and a tech-savvy customer base expects to have quick self-service support options at their fingertips. A volume surge is what first led a video gaming company to TTEC. After facing a sudden influx of customer inquiries, associates were struggling to keep up with a growing backlog and customer experience (CX) suffered as a result. More than 14 years later, we’re still the global brand’s go-to problem solver when CX issues arise, but we’ve deepened our relationship to become a true partner – combing through data, flagging potential issues, implementing proactive solutions, and even guiding the brand as it reimagines its workforce model.

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