Visual Elements
18
Visual Style Guide
Brand Colors
Hex : #253C78 RGB : 37 60 120 CMYK : 99 88 24 10
WHITE
Hex : #FFFFFF RGB : 255 255 255 CMYK : 0 0 0 0
MALB BLUE
The Metro Atlanta Land Bank brand should be primarily represented by the color palette shown on the right. This color chart includes CMYK, RGB, Hex values, and Pantone swatch codes for the MALB color palette.
BLACK
Hex : #00000 RGB : 0 0 0 CMYK : 75 68 67 90
Take care to ensure accurate color reproduction is applied to every reproduction.
MALB ORANGE
Hex : #FF5B1E RGB : 255 91 30 CMYK : 0 79 95 0
For print applications, use CMYK or Pantone values. For web/screen applications, use RGB or Hex values. Instead of attempting to outline every possible approved hue, we recommend you use your best judgment when adding secondary colors.
GRAY
Hex : #B1B1B1 RGB : 177 177 177 CMYK : 32 25 26 0
MALB GREEN
Hex : #3A804E RGB : 58 128 78 CMYK : 79 28 85 13
LIGHT GRAY
Hex : #F2F2F2 RGB : 242 242 242 CMYK : 4 2 2 0
OUR BRAND SHOULD NOT BE REPRESENTED BY ANY COLOR THAT IS NOT SPECIFIED HERE.
Metro Atlanta Land Bank
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