Metro Atlanta Land Bank - Style Guide

Visual Style Guide

Visual Elements

Typography Print/Web

Gotham (TT) Medium

Montserrat ExtraBold HEADLINES aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ 0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao A a Gotham (TT) Bold HEADLINES aåbcçd ∂ eéfƒghiîjklmμnñoøpqœrstuüvwxyz AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ 0123456789o(. ,’ ”-;:)!?&© π®†≈ ◊ TM£¢ ∞ §•ao A a

SUBHEADINGS aåbcçd ∂ eéfƒghiîjklmμnñoøpqœrstuüvwxyz AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ 0123456789o(. ,’ ”-;:)!?&© π®†≈ ◊ TM£¢ ∞ §•ao

Few things communicate the Metro Atlanta Land Bank brand’s look and feel more clearly than typography: the way letters, numbers, and symbols are put together. For headlines, subheadings, and meta- related texts, we use a geometric sans-serif typeface called Gotham. Typically, these are set in the heavier weights and all caps, with normal spacing between the letters. For body copy, we use adobe’s first open- source san serif typeface named Source Sans Pro. We also use the italic version for typographic accents. The weights listed here are what we typically use most, but feel free to use any appropriate font-weight. Do not use Gotham in italic form.

Source Sans Pro Regular BODY TEXT

aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ 0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao

Source Sans Pro Light CAPTIONS

aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ 0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao

Montserrat Bold SUBHEADINGS aåbcçd∂eéfƒghiîjklmμnñoøpqœrstuüvwxyz AÅÂBCÇDEFGHIÍJKLMNOØÓÔÒPQRSTUVWXYZ 0123456789o(. ,’ ”-;:)!?&© π®†≈◊TM£¢∞§•ao

ANY TYPEFACE NOT REFERENCED IN THIS SECTION WILL BE CONSIDERED UNAUTHORIZED FOR USE.

Source Sans Pro Regular BODY TEXT

Source Sans Pro Light CAPTIONS

Metro Atlanta Land Bank

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