Visual Elements
20
Visual Style Guide
Photography - People
Metro Atlanta Land Bank brand photography’s overall tone should be dynamic, exciting, colorful, full of life, and down-to-earth. When capturing people, live events, conferences, construction sites, and scenes around the land banking operations, we pursue vibrant, saturated imagery that communicates our space’s overall excitement. We keep colors true-to- subject. We tend to darken the shadows and brighten the highlights to increase contrast. When taking photos of people, posing them for portraits is perfectly acceptable as long as their expression is natural, and the overall photograph does not feel stiff. Use the examples on this page as inspiration.
Metro Atlanta Land Bank
Made with FlippingBook Ebook Creator