ITN - ISRAEL TRAVEL NEWS ONLINE- November 2022

№ ??? 〉 January 2019 № 435 〉 November 2022

November 2022

Plan Set to Transform Dead Sea Tourism

David Intercontinental: Best Business and Conference Hotel in Israel

Sharon E. Bershadsky, Director of the Israeli Government Tourist Office in London: ״ Looking forward to seeing you in the World Travel Market ״

Tel Megiddo National Park Has Been Renewed

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CONTENTS November 2022

ISRAEL TRAVEL NEWS

Aviation Ryanair Launches New Routes To Israel Cathay Pacific Connect Travelers from The Philippines Finnair Resumes Airbus A321 Flights To Eilat American Airlines offering daily flights to Tel Aviv from Miami Hotels Cornerstone Ceremony For Fattal’s Leading Hotel The Waldorf Astoria Hotel Was Chosen As The Best Leading Hotel In Israel For 2022

David Intercontinental: Best Business And Conference Hotel In Israel Once Again, The Yehuda Hotel Wins The World Luxury Hotel Awards™️ “The Blend”: The New Hotel Of The Golden Crown Chain Has Opened International Mediterranean Tourism Market Israel To Build 8,000 New Hotel Rooms By 2023 As Tourism Ramps Up David Fattal Received The ‘International Israeli Businessman Of The Year’ Award Theodor Brown Hotel Encapsulates Tel Aviv’s Bauhaus Architecture History From Inside And Out Israel Tourism Israel’s Ministry Of Tourism Minister Is James Bonding For Israel The Dead Sea As An Art Medium And A Workshop In A New Exhibition At The Israel Museum The Jerusalem March Was Extremely Successful After 45 Years: Tel Megiddo National Park Has Been Renewed Magdala: Tops The Tripadvisor Website Plan Set to Transform Dead Sea Tourism Israel to Open 18 Million USD Albert Einstein Museum

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WELCOME

November 2022

Shalom, World Travel Market offers the perfect opportunity to reflect on the past year and look forward to the next. The past few months have been particularly significant, as travel is possible again and people are eager to see the world. Now that all travel restrictions have been lifted, it’s easier than ever to visit our beautiful country. It gives me great pleasure to say the Israel travel industry is on its way to recovery. Our visitor statistics show an upward trend in our visitor numbers, with some interesting changes in the UK’s position on our entry table: Pre- pandemic the UK was always the 5th largest source market to Israel and currently it’s number 3. Now that the weekly number of flights is almost back to full capacity, I’m confident we’ll return to our record 2019 levels soon. With your help, we hope to be breaking records again in the near future. As for the future, we look forward to promoting Israel in 2023. Early in the year we’ll launch our new advertising campaign, which will take a comprehensive approach to Israel by showcasing the many areas and themes people can enjoy when they visit. In addition to our main campaign, Israel strives to focus on specific regions. For example, the Negev Desert - which offers not only amazing winter sun, but is also perfect for those looking for activity & adventure holidays. In closing, I wish to pass on my thanks and appreciation to the UK travel industry. This is my last WTM for IGTO UK, as my position as Director of UK & Ireland will draw to a close in the summer of 2023. Promoting Israel in the UK has been an absolute pleasure, as the travel industry here is full of the most amazing individuals. Thank you for making my job enjoyable as well as interesting. I wish all of you a successful World Travel Market. We look forward to seeing you in Israel – Land of Creation.

Sharon E. Bershadsky Director, Israeli Government Tourist Office in London

4 • www.itn.co.il

AVIATION

November 2022

RYANAIR LAUNCHES NEW ROUTES TO ISRAEL

Ryanair will operate direct flights from Brussels, Paris, Kaunas, Lithuania and Krakow, Poland

T he Irish Low Coast company, Ryanair, announced the operation of flights from Ramon Airport near Eilat. This is dramatic news mainly for the residents of the southern city of Eilat, who will now be able to fly to Europe at low-cost prices. Ryanair will operate direct flights from Ramon Airport to several destinations in

failed and that apart from a short series of flights that the Arkia company took out of Ramon and even that was discontinued, neither El Al nor Israir are in a hurry to transfer part of their aviation activity from Tel Aviv to Ramon. At a press conference, Ryanair CEO - Eddie Wilson, said that “Ryanair will

increase all of its operations in Israel. We have increased our operations in Israel by 25% compared to pre- Corona. We fly to 25 routes in 13 countries, including 5 new destinations including the city of Bari in Italy. 200 flights a week. I believe that we will be able to achieve in Israel what we have achieved in other countries” (note that Ryanair has already flown from Tbilisi to Bari in the past and is now renewing the route). The Irish airline has flown from the beginning of the year to September (inclusive) - 929,999 passengers from and to Ben Gurion and is ranked second in Ben Gurion in terms of market share, after El Al, which has flown

3,012,570 passengers since the beginning of the year. The company believes in the Israeli market and plans to further increase the number of flights with it. Minister of Tourism Yoel Razvozov (Yesh Atid) on the expansion of Ryanair’s operations in Israel: “Get ready for a warm winter in Eilat! I welcome Ryanair’s decision to open direct flights from 4 destinations in Europe to Eilat. This is good news that will lower airfares, and bring many tourists who will bring a lot of money into the city. This is how tourism is promoted, this is how the economy is strengthened, and this is how Israel is positioned as a leading international destination”.

Europe: Brussels, Paris, Kaunas, Lithuania and Krakow, Poland.

“We fly to 25 routes in

13 countries. 200 flights a week. I believe that we will be able to achieve in Israel what we have achieved in other countries”

This move is also good news for Ramon Airport, which is faltering with limited aviation activity. Only recently another attempt to increase the volume of activity of the Israeli airlines at the Ilan Ramon airport

6 • www.itn.co.il

AVIATION

November 2022

Exploring the different facets of Israel as a destination for both business and leisure travelers CATHAY PACIFIC CONNECT TRAVELERS FROM THE PHILIPPINES

C athay Pacific in partnership with the Israel Ministry of Tourism (IMOT) hosted a business tourism networking event at The Peninsula Manila and Radisson Blu in Cebu for corporate guests, Cathay Pacific Members and select travel agency partners. The event called “Israel Ministry of Tourism and Cathay Pacific Connect,” focused on exploring the different facets of Israel as a destination for both business and leisure travelers.

Israeli Ambassador Ilan Fluss, Cathay Pacific Head of Sales Chinkee Bayaborda, IMOT Marketing Manager Anna Oraiza Aban, IMOT Director of Tourism for India and the Philippines Sammy Yahia

Special guest of honor was Israel Ambassador lan Fluss. He shared fascinating insights on his country including some interesting historical background on the close ties between Israel and the Philippines.

shared Yahia. Cathay Pacific in turn, shared a brief update on flight schedules from Manila and Cebu, good connections to worldwide destinations as well as recent developments in their Cathay membership program. “We are pleased that we were able to bring together our corporate guests and agency experts through this event. And as the name Cathay Pacific Connect suggests, our aim was to connect our partners and give them the opportunity to discuss travel prospects to Israel, as Tel Aviv is one of our key destinations,” said Cathay Pacific Head of Sales Chinkee Bayaborda.

Ambassador said. Sammy Yahia, IMOT’s Director of Tourism for India and the Philippines, gave a presentation on the diverse and unique places, experiences,

“Israel is a diverse

country, wherein you can experience both desert and snow at the same time. So, we look forward in welcoming you in Israels”

and activities that one can expect in Tel Aviv, Jerusalem, and other cities in Israel. “Israel is a diverse country, wherein you can experience both desert and snow at the same time. Filipinos has a gift of visa free to Israel. So, we look forward in welcoming you in Israel,”

“I am aware that the Holy land is in the bucket list of

Filipinos. But in addition to the traditional pilgrimage, I

recommend that you also explore the modern side of Israel, especially our innovation and technology,” Israeli

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AVIATION

FINNAIR RESUMES AIRBUS A321 FLIGHTS TO EILAT

Finnair’s last flight to Eilat before the suspension was operated on March 10th, 2020

Nigerian carrier would be the first to offer direct flights, dramatically cutting travel time to the Middle Eastern country. While not confirmed, services could start as soon as the end of November. According to The Eagle Online, Air Peace is considering a new route from Lagos Airport to Tel Aviv-Yafo. The route will cater to the thousands of pilgrims who visit Israel every year for its historical religious sites. Currently, travelers must take lengthy one-stop connections through the Middle East, which can take at least 10 hours. While there is demand for direct flights to Israel, several factors go into deciding whether such a route is feasible. Air Peace’s fleet of Boeing 737s, 777s, and the new E195-E2 are all capable of making the six-hour journey from Africa to the Middle East, offering a decent amount of flexibility. One Air Peace Media Representative also hinted that flights could start as soon as the end of November, meaning the carrier is working hard to make this route a reality. However, this is yet to be confirmed, and tickets have not gone on sale just yet, meaning such a short lead time is questionable. Flights for religious pilgrims tend to perform exceptionally well due to relatively inelastic demand, especially around important seasons. Therefore, Air Peace’s new route to Tel Aviv could see a comfortable passenger load, especially during certain times of the year.

I nternational flights to Eilat only restarted flights to the Israeli resort city after a two-year absence. The last flight before the suspension was operated on March 10th, 2020, and the airline’s return with weekly flights from Helsinki makes it one of the first European carriers to return to Eilat. Considering Eilat basks in an average of about 360 days of sun annually, the Israeli holiday destination is ideal for Finnair’s winter sun schedule. Passengers flying with the flag carrier can enjoy a warmer, more coastal resumed earlier this year, and now, Finnish flag carrier Finnair has finally winter as flights to Eilat will be made available until the end of March. Ole Orvér, the airline’s Chief Commercial Officer, emphasized: “We are excited to return to Eilat and strengthen our position as the leading airline between Finland and Israel. We

know our customers will be excited by the return of this route, which is important to us as we rebuild our network and offer a great choice of destinations for winter sunseekers.” Flights will depart Helsinki Airport every Tuesday at 08:10 AM, arriving at Ramon Airport at 13:10. The return flight will then take-off from Ramon Airport at 14:05 before returning to Finnair’s central hub at 19:05. With the Airbus A321 configured for 209 passengers, the flag carrier will offer approximately 418 weekly seats on the short-haul route. Nigeria’s Air Peace Primed For Direct Israel Flights Flights could start at soon as next month Air Peace CEO Allen Onyema has revealed that the airline could be starting flights to Israel soon. The

10 • www.itn.co.il

November 2022

AMERICAN AIRLINES OFFERING DAILY FLIGHTS TO TEL AVIV FROM MIAMI

Miami International Airport and American Airlines announced that they are now offering everyday flights to Tel Aviv

“We are partnering with the Israeli Consulate for an event at American’s Flagship Lounge, celebrating our Miami- Tel Aviv flight becoming daily”, said American Airlines Vice President, Juan Carlos Liscano. “This flight started in

much more,” said Liscano. “I think you’ve noticed how Miami continues to evolve in both trade and commerce and particularly in the text sector”. EL AL Airlines also fly to Tel Aviv five times a week through November, but American Airlines will be the only one offering a flight every single day. Travelers will be able to book a flight seven days a week from Tel Aviv to Miami.

June 2021 and the initial reception was very strong, but it’s actually grown that

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HOTELS

CORNERSTONE CEREMONY FOR FATTAL’S LEADING HOTEL

the leadership of the excellent mayor, Nissan Ben Hammo, and thanks to all those involved in the project, Arad will once again be a leading tourist city. Israel and thus create additional sources of income for the residents of Arad and the surrounding area”. The property, which has an area of about 20 dunams and is located in the Judean desert east of the city of Arad and overlooks the view of the deserts and the Dead Sea, a luxurious 5-star deluxe resort will be built with a total investment estimated at about 200 million ILS. This is a lot on which the mythical Masada hotel was once built. The resort will be managed by 7MINDS and is expected to open in 2025 and, in fact, will be the first in the field of the company’s prestigious desert resorts. The hotel will include 109 large and spacious suites, from 40 square meters to 130 square meters, with balconies and private pools, 3 shared pools, a rich spa, a space for events and other uses, a recreation area for leisure time, a gym, open and closed public areas and two Chef restaurants. 7MINDS from Fattal and the White City Buildings Company began the construction of the Midbar luxury resort in Arad with an investment of approximately 200 million ILS

T he ceremony for the laying of the cornerstone and the start of construction work for the resort “Midbar”, in Arad, took place in the presence of the Minister of Tourism, Mr. Yoel Razvozov, the mayor, Mr. Nissan Ben Hamo, Oren Pascal and Ben Braverman from the owners of 7MINDS, Itzik Ben Shoham, owners of the White City Buildings Company as well as the architect of the project, Gidi Bar Orian from Bar Orian Architects. The Minister of Tourism, Mr. Yoel Razvozov, stated at the event that

“The property, which has an area

of about 20 dunams and is located in the Judean desert east of the city of Arad and overlooks the view of the deserts and the Dead Sea, a luxurious -5star deluxe resort will be built”

“we see today that there is great potential for tourism in Arad. Under

12 • www.itn.co.il

November 2022

The international tourism organization World Travel Awards, published the list of winning hotels in the world of tourism and travel for 2022 THE WALDORF ASTORIA HOTEL WAS CHOSEN AS THE BEST LEADING HOTEL IN ISRAEL FOR 2022

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W orld Travel Awards is an international organization known as a hallmark of quality and excellence in the tourism industry and this year celebrates 29 years of activity. It is actually the annual Oscar competition of tourism. Every year the leading tourism institutions in the world are chosen by tourism professionals and consumers with over 650,000 votes from 160 countries. This year, the competition was extremely important, since the year 2022 is considered the year of returning to normality after the corona virus. This is the first time that the Waldorf Astoria Hotel has won the prestigious title of

‘The Best Leading Hotel in Israel’. The win was revealed at a ceremony at the Ritz Carlton Hotel in Amman. The representatives of the Jerusalem hotel received the announcement of the win this morning. Avner On, CEO of the Waldorf Astoria Hotel in Jerusalem: “A great honor to the Waldorf Astoria Hotel Jerusalem and the chain, to the hotel’s employees and to Jerusalem for being awarded the title of the best hotel in Israel. The Waldorf Astoria Hotel makes great efforts to prove that it is possible to have excellent tourism and provide the highest level of service in the world even during challenging this”.

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HOTELS

November 2022

DAVID INTERCONTINENTAL: BEST BUSINESS AND CONFERENCE HOTEL IN ISRAEL The hotel has won the prestigious award by the World Travel Awards organization

committed. On this occasion, I would like to thank the loyal hotel guests who continue to choose us as their home hotel for their visits”. The World Travel Awards organization, which was established 29 years ago, awards excellence in the tourism and travel industry, and is described by the Wall Street Journal as “the Oscars of the tourism industry”. The results are based on travel agencies, industry professionals and the general public from more than 160 countries. The David Intercontinental Hotel Tel Aviv continues to be the preferred choice for heads of state, diplomats and tourists coming to Tel Aviv for years.

T he David Intercontinental Hotel Tel Aviv was chosen as the best business and conference hotel in Israel in Israel for the third time, by the World Travel Awards organization for 2022. David Cohen, CEO of the David Intercontinental Hotel Tel Aviv, said: “We are very proud of winning the award as the best business and conference hotel in Israel, especially these days when we are experiencing the return to a blessed

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HOTELS

November 2022

ONCE AGAIN, THE YEHUDA HOTEL WINS THE WORLD LUXURY HOTEL AWARDS ™️

The Yehuda Hotel from Jerusalem was selected for the list of the most prestigious family hotels in the world in the competition: World Luxury Hotel Awards™️

T he ceremony of crowning the which is considered the ‘Oscar’ of the international hotel industry, was held in Antalya, Turkey. Every year, hundreds of thousands of tourists vote in the competition, where hotels that win the competition and receive international recognition, receive a significant incentive in terms of global exposure and growth and development potential. The Yehuda boutique hotel was already included in the exclusive list of the winners of the competition: World Luxury Hotel Awards 2022 ™️ , world’s most prestigious hotels in 2015, and a year later, in 2016, it was chosen as the best spa hotel in the Middle East. Now, as mentioned, it has re-won the two coveted crowns for 2022 – as the best spa hotel in the Middle East (Luxury Health Spa), and as part of the list of the most prestigious family hotels in the world (Luxury Family Hotel).

The spa area is about 400 square meters, including four different treatment rooms, including a romantic treatment room with a pampering jacuzzi designed for couples. In addition, there is a wet sauna and a dry sauna in the complex, as well as a semi-Olympic swimming pool (and a toddler pool), overlooking the natural forest view of the hotel. Yishai Barnea, the hotel’s CEO, says “it is a great pride and a special privilege to receive two awards at the same time, in a competition that is considered the Oscars of the international hotel world”. World Luxury Hotel Awards is a recognized and respected international organization in the world of hotels and tourism. Awarding, since 2006, worldwide recognition to hotels for excellent guest service. The ambition of the heads of the organization is to raise the standards in the luxury hotel industry, in the field of customer service.

The hotel is located on the slopes of Givat Masoa in Jerusalem. It includes 129 modern rooms and suites, as well as modern hotel facilities, including, among others: a gym, games room, business center, bar and restaurant and a synagogue, and of course, the highlight: a modern and very pampering spa complex, designed by professionals and designers from around the world.

16 • www.itn.co.il

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HOTELS

November 2022

Nazareth is renewing itself in another hotel of the Golden Crown chain, which will be called “The Blend”, with 70 rooms and a chef’s restaurant with an investment of 20 million ILS

“THE BLEND”: THE NEW HOTEL OF THE GOLDEN CROWN CHAIN HAS OPENED

T he Golden Crown hotel chain is expanding and plans to soon launch a new boutique hotel in the heart of the old city of Nazareth with an investment of over 20 million ILS. The hotel, which is called “The Blend”, brings together a wide range of themes that will be reflected in the hotel’s identity. Starting with modern construction combined with traditional construction, using classic materials versus modern materials that preserve a green environment, through a kitchen that combines East and West, the classic Nazarene cuisine with a modern fusion twist. The name of the hotel, “Blend”, brings together the essence of the innovative product, and the first of its kind in the city, and is a fresh and innovative approach to the market. The hotel has 70 guest rooms and is located in the heart of the old city, within walking distance of the city

center, the market and the churches. The hotel building was designed with a unique architecture that combines new and old and merges together to create a different and diverse hospitality scene. The dining room was designed as a spacious atrium with huge glass ceilings, bringing the greenery of the outdoors inside. A chef’s restaurant in the hotel that offers delicacies from the Nazareth cuisine, led by young and contemporary local chefs, who will tell the culinary story of the city of Nazareth through the plate. The highlight of the hotel is a unique and invested Rooftop, with an open panoramic view of the city, from which you can watch the whole of it. The Rooftop serves hotel guests, and will also be open to the general public who will come to the city and want to experience it fully, including the existence of boutique events, which combines a rich bar and current and trendy quality food.

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November 2022

INTERNATIONAL MEDITERRANEAN TOURISM MARKET

The IMTM (International Mediterranean Tourism Market) 2023, will be held in Israel for the 29th year, in a colorful and happy tourism celebration, and all in order to maximize the exposure potential of the international industry I MTM 2023 - A true market place for Medi- terranean travel, features dozens of country pavilions and is host to thousands of tourism professionals from Israel and abroad. This is an opportunity to capture the attention of a global audience to connect and communicate with vendors and clients. Solidify the relation- ships built and reinforce your industry presence during the in-person event. More than 1,870 Exhibitors from 57 countries, featuring 418 booths and welcoming 26,800 guests. >

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Jerusalem’s newly renovated Seven Arches Hotel is situated atop the Mount of Olives, overlooking the old city of Jerusalem, with one of the most beautiful views of living ancient history in the world. Looking South, one can enjoy the backdrop of the Bethlehem hills, surrounded by large green gardens.

All Jerusalem tours starts from the Mount of Olives, a site important for the three monotheistic religions, and associated with Jewish and Christian traditions. The Seven Arches Hotel is a short distance from the ancient historical and religious sites of the holy city and is the perfect base for excursions to Bethlehem, Jericho, Masada, the Galilee and beyond. The hotel complies with accessible lodging requirements. The dining room can seat 300 people in regular setup, and 240 people around tables. The central kitchen can prepare up to 1000 meals a day. Wrap up the day at the Seven Arches restaurant with an international themed buffet dinner (served nightly) and a relaxing view of the old city of Jerusalem.

Jerusalem's newly renovated Seven Arches Hotel is situated atop the Mount of Olives, overlooking the Old City of Jerusalem, with one of the more beautiful views of living ancient history in the world. Looking South, one can enjoy the backdrop of the Bethlehem hills, surrounded by large green gardens.

All Jerusalem tours starts from the Mount of Olives, a site important for the three monotheistic religions, and associated with Jewish, and Christian traditions.

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November 2022

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HOTELS

November 2022

ISRAEL TO BUILD 8,000 NEW HOTEL ROOMS BY 2023 AS TOURISM RAMPS UP Hotel occupancy rates nearing pre-pandemic levels, though many bookings this year still Israeli ‘staycationers’ T he Israeli Tourism Ministry has made commitments to build some 4,500 new hotel rooms this year, with another 4,000 or so next year, as travelers return to the country and the tourism industry picks up again following the aftermath of the

pandemic. By contrast, just around 5,000 rooms in total came to market in the five years preceding the outbreak of COVID-19. The ministry said this week that it is working to speed up the building of new rooms (through extensions to existing hotels and the creation of new hotels) to enhance competition in the market, and ultimately to make holidaying in Israel more affordable. “Adding rooms will allow us to host more tourists, who will bring a lot of money into the economy. Successful marketing of land [for hotels] is another step on our way to meet the

goal I set for tourism in Israel: hosting 10 million tourists a year by 2030. We will continue to act to encourage and accelerate the establishment of tourist accommodation rooms in Israel, and to remove more and more barriers in the industry,” said Tourism Minister Yoel Razvozov. A number of tenders for hotel development are currently open in Ashkelon, Kiryat Shmona, Kiryat Motzkin, and Katzrin. They are part of 2022 plans to add 770 rooms across the north of the country, 2,100 rooms in the South, and 1,650 rooms around the Dead Sea.

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HOTELS

November 2022

DAVID FATTAL RECEIVED THE ‘INTERNATIONAL ISRAELI BUSINESSMAN OF THE YEAR’ AWARD The chairman, founder and controlling owner of the Fatal chain received the recognition and distinction at the ‘diplomat of the year’ ceremony of the Israeli Ambassadors Club

D avid Fatal received the prestigious award for promoting Israel’s foreign international business relations and his tremendous contribution over many years to the promotion and development of tourism. Also, at the same event, the Ambassador of Bahrain to Israel, Khaled Youssef Al Jalahama, and the Ambassador of Morocco to Israel, Abdel Rahim Biod, received the ‘Ambassador of the Year’ award in recognition of their work for diplomatic relations between the countries, alongside the businessman, Yoram Noor, who received The ‘Honorary Consul’ award. As part of the opening speech given by Yitzhak Eldan, founder and president of the Ambassadors Club, he added and quoted the words of the President Mr. Yitzhak Herzog who greeted and said: “I am happy that this forum also recognizes those

who engage in diplomacy through informal channels, David Fattal whose hotels serve as a living bridge that brings together nations from around the world”. The chairman of the Hoteliers’ Association, Avi Nissenkorn, who took the stage to speak in praise of Fattal, said: “David Fattal, who has an extraordinary vision, boldness alongside responsibility, fulfillment,

optimism, modesty, business acumen, attention to detail and seeing the whole as well, but above all, a man of the people, who knows how to choose and promote friendships and friends along the way, who have grown with him.” The four tokens of appreciation that were distributed on stage were accompanied by a certificate and a one-of-a-

kind statuette prepared by the jeweler Avi Tabisal and made of carved Jerusalem stone and gold plating. The ceremony was attended by official representatives of the Ministry of Foreign Affairs, the diplomatic community – ambassadors and consuls from dozens of countries, the consular staff in Israel – honorary consuls and leading businessmen.

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There's a new M u se in town

Discover a tranquil island of creativity and inspiration right at the heart of Tel Aviv's non-stop urban scene Urban Boutique Hotel • Chic & colorful 35-room hotel • 2-minute stroll from the beach • Trendy urban hub for Meetings & Hangouts • Contemporary Art by Tel Aviv's hottest young talents

9 Trumpeldor St, Tel Aviv | POB : 26505, postal code : 6343319 | Tel: +972-3-5430580 | Fax: +972-3-5430590 | E-mail: reserve@musehotel.co.il

The Bible Lands Museum tells the story of humanity through a unique collection of rare artifacts from the lands of the ancient Near East – the Bible Lands. Ancient ceramics, exquisite hand-crafted jewelry, artworks from the distant past, sculptures of extraordinary beauty, frescoes, and other priceless treasures are displayed throughout 20 galleries and special exhibitions. Visitors are drawn into intimate encounters with the cultures that formed the foundations of the Western world – Ancient Egypt, Babylon, Canaan, Assyria, Sumer, Persia, Greece and Rome. The Museum hosts a rich calendar of exhibits, cultural events, tours and lectures, as well as private events, gala dinners and conferences for up to 400 guests. Special tours and guided experiences may be integrated into the content of your event, all of which offer unique glimpses into the worlds inhabited by the men and women of the Near East in biblical times. Your next visit, group tour or special event amongst the greatest ancient cultures The Bible Lands Museum Jerusalem

Bible Lands Museum Jerusalem 21 Shmuel Stefan Wise, Museum Row, Jerusalem +972-2-5611066 | contact@blmj.org | www.blmj.org

HOTELS

November 2022

THEODOR BROWN HOTEL ENCAPSULATES TEL AVIV’S BAUHAUS ARCHITECTURE HISTORY FROM INSIDE AND OUT The cosy 34-room hotel is housed

testimony to Tel Aviv’s rich cultural and architectural history, making it one we’re quite proud of.” A tribute to modern minimalism and Bauhaus principles, the original building was developed by architects and engineers Yosef Kashan and Elisa Shimshoni and has been preserved by virtue of the Conservation Plan 265ob. Inspired by the property’s facade, the hotel’s interiors present a contemporary take on classical Bauhaus design led by architect Kedem Shinar. Rooms at Theodor Brown showcase vivid green ceilings with contrasting black and white wall detailing as a nod to the ‘White City’ and its deep, architectural roots. Complete with herringbone wood

I nternational hotel addition to its growing portfolio of properties, with an elegant interior aesthetic that celebrates design of the architectural era collection, Brown Hotels presents the latest Theodor Brown, a Bauhaus- inspired, 34-room boutique hotel situated on the corner of the bustling Rothschild Boulevard. The property was originally due to launch in spring 2020, but stalled due to the COVID-19 restrictions with the building being repurposed in the interim. Having now officially launched, Theodor Brown marks Brown Hotels’ 23rd hotel in Israel, boasting in a meticulously restored 1930’s Bauhaus building

34 comfortable rooms, a vibrant Italian restaurant by Chef Tomer Agay, and a sophisticated interior decor by Israeli architect Kedem Shinar; a true homage to the Bauhaus era. Originally built in 1935, Theodor Brown inhabits a traditional Bauhaus property at the intersection of Herzl Street and Rothschild Boulevard, situated amongst some of Tel Aviv’s most popular restaurants, nightlife and cultural destinations. Designed to offer guests a cosy yet refined urban bolt

hole in the beating heart of the city, the charming boutique hotel combines architectural history, contemporary design and superb local and in-house amenities, for an unbeatable Tel Aviv experience. Leon Avigad, founder of Brown Hotels, said “Theodor Brown is a hotel that truly honours Brown Hotels primal ethos of creating unique, boutique hotel experiences, imbued with a sense of place. Due to the building’s heritage and location, Theodor Brown is a very special hotel and a

flooring, geometric shapes, sleek lighting fixtures, brass and rattan detailing and Bauhaus inspired posters, Theodor Brown presents an inspiring urban retreat for the discerning and culture- seeking traveller.

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Situated on the Mount of the Beatitudes – site of the ceremonies on the Mountain (Matthew 5:102), overlooking the Sea of Galilee and adjacent to the Church of the Beatitudes – erected on the mountain in the last century, after they had been destroyed all the churches that were built from time to time until the fourth century The Guest House has 50 rooms, serving daily lunches, offers the possibility of filming and has a chapel which can be booked to celebrate Masses, for studies and / or prayers.

Franciscan Sisters of I.H.M. (Suore Francescane Miss. del Cuore Immacolato di Maria) Mount of the Beatitudes, South Golan 12365 Israel. P.O.Box 2236 / Tiberias 1412102 - Israel Guesthouse Reception - Tel: ++ 972-4-6711200 | Fax: ++ 972-4-6726735 Sanctuary for mass celebration reservations - Tel: 972-4-6711223 / Fax: 972-4-6711225 Email: ospbeat@netvision.net.il | http://beatitudeschurch.com

HOTELS

November 2022

With 34 contemporary designed rooms and suites, Theodor Brown boasts five room types to choose from including the Solo Room, Classic Room, Deluxe Room, Terrace Room and Studio. Terrace rooms are located on the top floor of the hotel with Bauhaus-style balconies and outdoor sun-beds and a dining table for two, while the studios can comfortably accommodate families with indulgent king size beds and double sofa beds. Each room at The Theodor is fitted

with a fully stocked mini bar (excluding Solo Room), Nespresso coffee machines (Terrace, deluxe and studio rooms only), 100% Egyptian cotton bed linens, work desk and chair, HD TV with satellite television, laptop safe, waterfall showers, bathrobes, slippers and pampering toiletries by Molton Brown. At the heart of the hotel is CENA restaurant by renowned Israeli chef Tomer Agay of the popular Santa Katerina restaurant in Tel

Aviv. Taking guests on a gastronomic journey, Agay’s dishes combine the tastes and traditions of Southern Italy, Tunisia and Israel, coupled with delicate, local and Italian wines and punchy, piquant cocktails. Stand-out dishes include shrimp skewers on amba tahini with charred onions, organic broccoli and garlic confit, Jerusalem artichoke grilled in a tabun oven, with white wine, parmesan, garlic, butter and a tangy tomato sauce, and roasted veal fillet with spiced

aioli and crispy leaves, served on bruschetta with capers and pickles. Home to a buzzing bar, open pizza oven, a clean and contemporary interior aesthetic and a picturesque courtyard with marble detailing and a warm gold and green colour palette, CENA welcomes guests to enjoy breakfast and dinner. Theodor Brown officially opened in September 2022 with rooms starting from 1,126 ILS (currently approx. £256) per night on a B&B basis.

THE AMERICAN COLONY, A LANDMARK BOUTIQUE HOTEL IN JERUSALEM PROVIDING LUXURIOUS HOSPITALITY SERVICES FOR MORE THAN 120 YEARS.

Tel: +972 2 6279777

I Email: reserv@amcol.co.il

I www.americancolony.com

THE OLD CITY OF AKKO INVITES YOU TO DISCOVER ITS SECRETS ABOVEGROUND AND BELOW

Old Akko (Acre) is a port city situated on a peninsula on the Mediterranean coast in northern Israel. It is known for its well-preserved old city walls. A visit to this ancient city is an important part of the Holy Land experience and one of Israel’s main tourist destinations. Currently home to thousands of residents, Akko is a study of contrasts – the convergence of East and West, modernity and antiquity, beauty and ruins. Known for centuries as the gateway to the Holy Land due to its location as a port of entry for international dignitaries and trade, Akko provides a unique glimpse into the Crusader and Ottoman periods in the region. The subterranean crusader city was revealed and restored under the Ottoman city above. This extraordinary phenomenon was awarded World Heritage Site by UNESCO. POINTS OF INTEREST: The Knights’ Kingdom A 5,000-year old story unfolds inside the halls of the citadel - the museum’s displays and films projected on the walls tell the story of the crusades. During this tour, each visitor receives a headset, and can choose one of 10 different languages. The Hospitaller Fortress The Hospitaller Order, which thrived in Jerusalem during the First Crusader Kingdom (1099-1187) transferred its headquarters to Akko during the Second Crusader Kingdom (1191-1291). The

Hospitallers expanded their headquarters and rebuilt the site, which consisted of two to three floors around a central court as

well as underground sections. The Templars Tunnel

The Templars were a military-monastic order who – in the name of the pope – aided pilgrims and the ailing coming from Europe to visit the holy sites of the Land of Israel. MORE POINTS OF INTEREST: The colorful Market Street and Bazaars are the main thoroughfare of the Old City, running from north to south. One cannot visit the city without tasting the delicious dishes at the wonderful Chef Restaurants and paying a visit at the unique Boutique Hotels. A regular ferry from Akko to Haifa and from Haifa to Akko is a special experience that offers tourists the chance to enjoy the spectacular views of the cities by sea. There are Churches, Mosques and Synagogue in Old Akko. Some of them are opened to visits. The “Or Torah” Synagogue in the new city is a site worth seeing. So is the “Al Basha” Turkish Bath and the Seraya, a structure built during Turkish rule in Akko, in the late 18th century, where the offices of the civilian regime officials were located. It is also recommended to visit the galleries in the Old City and the “Okashi” Art Museum as well as the “Treasures in the Walls” Museum.

Old Akko, a city of art and fine cuisine In addition to the unique historical sites of Old Akko, it is known as a culinary powerhouse, combining authentic food stalls like Hummus and Falafel alongside fine Chef Restaurants. Throughout the year the city hosts many festivals, exhibitions and cultural music performances. Old Akko is also known for its amazing unique Boutique Hotels & Suites. The ancient buildings are mostly from the Ottoman period. The site ‘Booking.com’ rated Old Akko second place in the raking of the most popular cities for 2022.

OLD AKKO (ACRE) Akko is a city that has been shaped by the Romans, Byzantines, Crusaders, Mamelukes, Ottomans and British, and fittingly is today home to brilliantly coexistent mixed population of Muslims, Jews, Christians, Druze, Baha’i and Armenians. Akko is a study in contrasts - the convergence of east and west, modernity and antiquity, beauty and ruins.

An authentic hummus dish from Akko

For more information on the city of Old Akko: Phone: +972-4-9956-706/7 | www.akko.org.il/en/ Write to us: info@akko.org.il

ISRAEL TOURISM

ISRAEL’S MINISTRY OF TOURISM MINISTER IS JAMES BONDING FOR ISRAEL

A promotional film, with the Minister resembling agent 007 - some of the most beautiful tourist sites in Israel are presented

T he summer is over, and in the of the year. During this time, all over the world, the various countries begin to market themselves and attract as many tourists as possible from around the world. The Minister of Tourism, Yoel Razvozov, was also early to do this, starting Israel’s marketing efforts – this time led by none other than “James Bond”. The Minister of Tourism, Yoel Razvozov decided to use his outward resemblance to the Hollywood actor Daniel Craig – aka the actor who plays “James Bond”, and produced himself – without using any state resources, an image film for Israel. world of tourism – we are already preparing for the “weak” period In the promotional film, some of the most beautiful tourist sites in Israel

are presented, with the minister of tourism visiting all of them. It can be seen that this is not an official visit by a minister as we are used to, but a visit that would not embarrass scenes from action movies: surfing in the Kinneret and on the shores of the Mediterranean Sea, diving in Eilat, but also walking (in the suit and bow tie familiar from the movies) on the walls of the old city of Jaffa, in the “I thought about how I could personally help in the marketing of Israel, and in spreading the good and beautiful that we have here in Israel to the world“

Negev deserts, In lively Tel Aviv (how is it possible without a martini glass in hand) and of course in Jerusalem and Nazareth, which are so important for religious tourism. Minister of Tourism, Yoel Razvozov: “I thought about how I could personally help in the marketing of Israel, and in spreading the good and beautiful that we have here in Israel to the world. Marketing Israel to the world is a difficult and important job that the Ministry of Tourism does and invests hundreds of millions of shekels, but because I see my position as a minister in the Israeli government as a national mission, I got involved and self- financed the video that will advertise our wonderful country to the world through social networks and the tools at my disposal”.

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