HOTELS
November 2022
THEODOR BROWN HOTEL ENCAPSULATES TEL AVIV’S BAUHAUS ARCHITECTURE HISTORY FROM INSIDE AND OUT The cosy 34-room hotel is housed
testimony to Tel Aviv’s rich cultural and architectural history, making it one we’re quite proud of.” A tribute to modern minimalism and Bauhaus principles, the original building was developed by architects and engineers Yosef Kashan and Elisa Shimshoni and has been preserved by virtue of the Conservation Plan 265ob. Inspired by the property’s facade, the hotel’s interiors present a contemporary take on classical Bauhaus design led by architect Kedem Shinar. Rooms at Theodor Brown showcase vivid green ceilings with contrasting black and white wall detailing as a nod to the ‘White City’ and its deep, architectural roots. Complete with herringbone wood
I nternational hotel addition to its growing portfolio of properties, with an elegant interior aesthetic that celebrates design of the architectural era collection, Brown Hotels presents the latest Theodor Brown, a Bauhaus- inspired, 34-room boutique hotel situated on the corner of the bustling Rothschild Boulevard. The property was originally due to launch in spring 2020, but stalled due to the COVID-19 restrictions with the building being repurposed in the interim. Having now officially launched, Theodor Brown marks Brown Hotels’ 23rd hotel in Israel, boasting in a meticulously restored 1930’s Bauhaus building
34 comfortable rooms, a vibrant Italian restaurant by Chef Tomer Agay, and a sophisticated interior decor by Israeli architect Kedem Shinar; a true homage to the Bauhaus era. Originally built in 1935, Theodor Brown inhabits a traditional Bauhaus property at the intersection of Herzl Street and Rothschild Boulevard, situated amongst some of Tel Aviv’s most popular restaurants, nightlife and cultural destinations. Designed to offer guests a cosy yet refined urban bolt
hole in the beating heart of the city, the charming boutique hotel combines architectural history, contemporary design and superb local and in-house amenities, for an unbeatable Tel Aviv experience. Leon Avigad, founder of Brown Hotels, said “Theodor Brown is a hotel that truly honours Brown Hotels primal ethos of creating unique, boutique hotel experiences, imbued with a sense of place. Due to the building’s heritage and location, Theodor Brown is a very special hotel and a
flooring, geometric shapes, sleek lighting fixtures, brass and rattan detailing and Bauhaus inspired posters, Theodor Brown presents an inspiring urban retreat for the discerning and culture- seeking traveller.
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