WELCOME
November 2022
Shalom, World Travel Market offers the perfect opportunity to reflect on the past year and look forward to the next. The past few months have been particularly significant, as travel is possible again and people are eager to see the world. Now that all travel restrictions have been lifted, it’s easier than ever to visit our beautiful country. It gives me great pleasure to say the Israel travel industry is on its way to recovery. Our visitor statistics show an upward trend in our visitor numbers, with some interesting changes in the UK’s position on our entry table: Pre- pandemic the UK was always the 5th largest source market to Israel and currently it’s number 3. Now that the weekly number of flights is almost back to full capacity, I’m confident we’ll return to our record 2019 levels soon. With your help, we hope to be breaking records again in the near future. As for the future, we look forward to promoting Israel in 2023. Early in the year we’ll launch our new advertising campaign, which will take a comprehensive approach to Israel by showcasing the many areas and themes people can enjoy when they visit. In addition to our main campaign, Israel strives to focus on specific regions. For example, the Negev Desert - which offers not only amazing winter sun, but is also perfect for those looking for activity & adventure holidays. In closing, I wish to pass on my thanks and appreciation to the UK travel industry. This is my last WTM for IGTO UK, as my position as Director of UK & Ireland will draw to a close in the summer of 2023. Promoting Israel in the UK has been an absolute pleasure, as the travel industry here is full of the most amazing individuals. Thank you for making my job enjoyable as well as interesting. I wish all of you a successful World Travel Market. We look forward to seeing you in Israel – Land of Creation.
Sharon E. Bershadsky Director, Israeli Government Tourist Office in London
4 • www.itn.co.il
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