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BUSINESS NEWS MERRIMAN ANDERSON ARCHITECTS EXPANDS NATIONAL FOOTPRINT WITH NEW CINCINNATI/NORTHERN KENTUCKY OFFICE Merriman Anderson Architects, an award-winning and leading architecture and design firm, announced the opening of its newest office in Cincinnati/Northern Kentucky. This expansion is another step in the firm’s continued growth following the Fort
Worth, Texas office opening last year. MAA is currently leading several projects in the area and looks forward to strengthening its local presence. MAA now operates offices in Dallas, Austin, Cincinnati/Northern Kentucky, Charlotte, and Fort Worth, with its headquarters based in downtown Dallas. The firm manages a diverse range of projects.
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THE PEOPLE’S CHOICE AWARD. Zweig Group is also proud to announce the 2025 People’s Choice Award winner: Calibre, recognized for its innovative Gateway to Adventure campaign. The immersive, storytelling-driven proposal transformed a traditional RFP response into a 64-page travel magazine experience – winning a $2.2 million contract and proving that even a small firm can outshine global competitors with creativity and vision. Voted on by peers and the public, the People’s Choice Award was announced live at the 2025 ElevateAEC Awards Gala in San Antonio, Texas, where Calibre was honored for its exceptional achievement. WHY MARKETING MATTERS MORE THAN EVER. This year’s winners underscore a key lesson: marketing excellence directly supports business excellence. Firms that invest in marketing – building teams, dedicating budgets, and treating communication as strategy – see higher profits, stronger brands, and more resilient growth. Zweig Group’s data reinforces what the winners already know: effective marketing drives measurable business outcomes. It builds trust, supports recruiting and retention, and creates visibility that opens doors to new opportunities. In today’s market, great marketing isn’t just about differentiation – it’s about direction. SEE THE 2025 WINNERS. The 2025 Marketing Excellence Award winners exemplify the creativity, innovation, and strategic thinking that define the future of AEC marketing. To see what the best of the best are doing – and to get inspired for your firm’s next big move – explore the full showcase of this year’s winning campaigns. Click here to view the 2025 winners and discover what’s working in AEC marketing today. LOOKING FOR MORE DATA ON AEC MARKETING PERFORMANCE? Dive deeper with Zweig Group’s newly released 2025 Marketing & Business Development Report – the industry’s most comprehensive look at how AEC firms structure, staff, and invest in marketing and BD. Featuring more than 100 data points, this report reveals how top-performing firms are allocating budgets, leveraging technology, and measuring ROI in today’s competitive landscape. Explore the full report and access benchmarks, trends, and insights to guide your marketing strategy for 2025 and beyond. Mailena Urso is chief marketing officer at Zweig Group. Contact her at murso@ zweiggroup.com.
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Chad Clinehens | Publisher cclinehens@zweiggroup.com Sara Parkman | Senior Editor & Designer sparkman@zweiggroup.com Tel: 800.466.6275 Email: info@zweiggroup.com Online: zweiggroup.com/blogs/news LinkedIn: linkedin.com/company/22522 Instagram: instagram.com/zweiggroup Twitter: twitter.com/ZweigGroup Facebook: facebook.com/p/Zweig- Group-100064113750086 Published continuously since 1992 by Zweig Group, Fayetteville, Arkansas, USA. ISSN 1068-1310. Issued weekly (48 issues/year). © Copyright 2025, Zweig Group. All rights reserved.
MARKETING & BD AS GROWTH ACCELERATOR Attendees of this free webinar will learn how to turn benchmarking data and best practices into actionable strategies that elevate marketing and business development from reactive support to integrated engines of sustainable growth. Join us October 23 at noon CST. Learn more!
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THE ZWEIG LETTER OCTOBER 13, 2025, ISSUE 1605
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