Brand Recommendations After a full audit and assessment, we have discovered enough identifiable gaps, inconsistencies, and inefficiencies to recommend a full rebrand of FCCA Land Bank Authority regarding the 4 brand assets we audited and assessed. Below is a list of our recommendations. Brand Guidelines The first noticeable gap in the brand was the absence of any brand guidelines. Having set rules that define the visual identity of the brand and how it should be used are essential in maintaining brand integrity. The guidelines should define the following.
• Define how the logo should and shouldn’t be used. • Define the meaning of the logo.
• Define how the logo should be sized. • Define how the logo will be placed. • Define the brand color palette in RGB, CMYK, Hex and Pantone numbers. • Define the meaning and purpose of the brand colors. • Define what typography should be used for print and digital materials. • Define the brand messaging • Define the brand voice, style & tone. • Define what should be captured in photography. • Define how photography be edited. • Define how the brand will be represented in promotional materials. • Define who will need access to brand guidelines and where they will be stored.
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Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
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