FCCA_LBA_ Brand_ Audit

Logo • With the name of the organization changing in the near future, a new logo is a must. • The logo should be a unique and memorable representation of what the brand stands for. • Think through the placement and arrangement of the logo. Where will people see it? How will it be positioned? • The logo should speak for the brand when there is no other information regarding the brand present. • Here are some examples of prominent well designed land bank logos :

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Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment

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