Colors
• To develop a distinct personality for the brand, a color palette is a must. • Color allows us to gather information at a glance. • Choose colors that a representative of your core values,message, mission, and vision. • Optimize your brand personality by selecting no more than 3 primary colors. • Naturally the colors selected should be complementary. • The organization should also understand the meaning behind the colors which can be found here. ( http://www.color-wheel-pro.com/color-meaning.html )
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Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
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