Typography
• Typography could make or break a brand. It carries as much weight as the color palette. • Its best to select a primary font for title, headlines, etc. • Also select a secondary font for paragraphs, body text, etc. • San-Serif fonts ( like the one used in this document ) maintain their legibility better than Serif fonts ( such as times new roman ). • We recommend a modern non-decorative font for the logo, secondary and primary font.
13
Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
Made with FlippingBook - Share PDF online