Promotional Materials Another large gap in the brand is the lack of promotional material. Visually appealing promotional material can capture the attention of your target audience and inform them on your cause. That material should be representative of your brand message, mission, and vision. Your brand guidelines will guide the creation of the layouts and templates for promotional material. • Create templates that are creative and can be used to promote the brand. • Reduce the amount of design elements and text used in promotional materials, so that your message is clear and concise. • Below you can find just a few examples of promotional material done well. Some specifically for land banks.
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Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
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