FCCA_LBA_ Brand_ Audit

Stationery Stationery allows your organization to cement it’s brand identity by creating official documentation using it. It gives the person who see’s it a peak into your brand. Since it is a tangible item a lot of care should be taken in find the right look and feel. These items are representative of your brand in a physical space, they should include your logo, colors and fonts to distinguish them from others. • Develop stationery that reflects the brand in a creative manner and stand outs. • Letterhead, business cards, envelopes, notepads, pens , etc. should share a consistent visual language. • The brand guidelines will provide the context for how the stationery should be designed. • Below are some examples of very well executed stationery :

16

Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment

Made with FlippingBook - Share PDF online