Brand Audit
In preparation of this brand audit, we gathered insights about FCCA Land Bank Authority’s brand and reviewed some of its past and present brand assets. The purpose was to get an understanding of how FCCA Land Bank Authority has positioned its brand, and to identify any brand gaps, inconsistencies, as well opportunities for improvement. This audit includes what we learned while reviewing 4 brand assets.
Logo
What meaning has been assigned to the logo?
The meaning behind the current logo is that this land bank serves Fulton county and the city of Atlanta.
Do any deviations appear in the usage of the logo?
No. The logo is used properly is every instance found in the brand assets used to audit the brand.
Is the logo distinctive?
No. The symbols for the logo are two prominent and well-known logos. The Fulton county logo used in the symbol is also outdated.
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Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
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