Stationery
Is the logo used on the stationery consistent with the brand identity?
Yes. The usage of the logo is consistent with the way it appears on the brand assets submitted for review.
Are the colors used on the stationery consistent with the brand identity?
No and yes. The colors used for the stationery are not consistent because there are no colors assigned to the brand. On the other hand, the stationery and the website are the only area that feature the same colors in their application.
Are the fonts used on the stationery consistent with the brand identity?
No. The fonts are mostly inconsistent.
Presentations
Is the logo used in the presentations consistent with the brand identity?
No. The usage of the logo is not consistent, it appears any various sizes in multiple presentations. The logo is often scaled down to a size that hinders its legibility.
5
Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
Made with FlippingBook - Share PDF online