Is the presentation design consistent with the brand identity?
No. Some presentations share the same template, but there is no consistent identity found in brand assets that were submitted for review.
Is the content in the presentations consistent with the brand message?
Yes and no. While the presentations share a consistent brand message, tone and style, there is currently no specific brand messaging for FCCA Land Bank Authority.
Website
Is the website consistent with the brand identity?
No and yes. There is currently no brand identity but the website does share colors with the stationery.
Is the website consistent with the brand messaging?
Yes and no. The website is consistent with any brand messaging that can be found in the brand assets. There is currently no recorded brand messaging for FCCA Land Bank Authority.
6
Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
Made with FlippingBook - Share PDF online