Brand Assessment This assessment analyzes 4 FCCA Land Bank Authority’s brand assets based on the strengths and weaknesses we identified. Along with the quality in which the asset is executed.
Brand Asset
Strengths
Weaknesses
Quality
Logo
The logo has no strengths.
The logo has no distinct characteristics.
Low Quality
The logo doesn’t meet any objective standard of quality.
It is the combination of two other logos. One of those logos being outdated. The arrangement of the symbols and font lack any understanding of design principles. The are no distinct colors, it appears in the black and white version everywhere. There is a white box in the background of the logo that isn’t a part of a design.
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Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
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