Brand Asset
Strengths
Weaknesses
Quality
Stationery
The stationery incorporates the logo.
The business card, letterhead, and envelope lack creativity.
Needs Improvement
The stationery shares the same color palette.
The stationery isn’t of the best quality but it does show some uniformity in its design.
There is are unknown fonts used in the stationery.
The design is uniform across all the stationery brand assets that were submitted.
Nothing makes this stationery stand out.
Presentations
The presentations have consistent brand voice.
The presentations lack uniformity.
Needs Improvement
The logo isn’t legible on some of the presentation slides.
The presentations
cement the voice of the brand but
The presentation features multiple different unknown fonts.
unfortunately fail to create any visual consistency.
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Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
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