Brand Asset
Strengths
Weaknesses
Quality
Website
The website has a consistent brand voice.
The website design is outdated and lacks creativity.
Low Quality
The website has no redeemable visual qualities.
The website shares the same color palette.
There are almost no pictures on website. The picture that appears in the banner is a generic Atlanta skyline that is too large for the container it sits in. The website is copy heavy. The front page features a big block of text, with information that should probably be reserved for an about page.
The font appears to be the same through out the website.
The only thing it does do well is provide a wealth of information about the FCCA
land bank authority.
The layout on all of the pages are bland and uninteresting.
The headings are not consistent from page to page.
9
Fulton County/City Of Atlanta Land Bank Authority Brand Audit & Assessment
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