Empowering student success through innovative storytelling EDUNAKHO has a noble aim: to help students achieve ultimate success. It does so via a pioneering platform, an innovative approach and a commitment to accessibility. Here, founder and MD Rick Rudolph shares his philosophy and passion for seeing students flourish and proposes wider benefits to the industry
“For us, it’s not just about enrolment numbers,” emphasises Rick. “It’s about ensuring that students thrive in their chosen programmes and, ultimately, in their careers. “If they choose the right programme for them, they are more likely to graduate, more likely to succeed in their professional journey and more likely to recommend their alma mater to others. It’s a cycle that benefits everyone.” The power of storytelling in education One of the core tenets of EDUNAKHO’s approach is its belief in the power of storytelling. In an age where traditional marketing struggles to cut through the noise, compelling narratives resonate deeply with students. “We don’t just tell students that a university is great; we show them why,” Rick explains. “We capture real experiences, real journeys and real career outcomes, bringing these stories to life in a way that is relatable and impactful.” This storytelling approach is tailored to fit modern consumption habits. Gone are the days when students relied solely on college fairs or printed brochures. Today’s students research their options through a mix of video, articles and audio content – whenever and wherever it suits them. EDUNAKHO continuously seeks out and tests new platforms and formats to stay ahead of trends in content consumption. This innovative approach meets students where they are, with the content they want to see. As TikTok rapidly becomes the search
The world of higher education is a dynamic and relentless microcosm Every institution surges forward in the pursuit of excellence, new frontiers and better outcomes for students worldwide. In a space where students are inundated with options and decisions that shape their futures, one company stands out for its commitment to clarity, accessibility and lasting impact. A pioneering platform in the educational landscape, EDUNAKHO is revolutionising how universities and business schools connect with prospective students. The EDUNAKHO Group, consisting of two dedicated MBA portals, MBATUBE.com and MBAGRADSCHOOLS.com, began in 2014. Back then, MBATUBE.com was the first MBA video portal of its kind in the higher education space. At the helm of this mission-driven enterprise is Rick Rudolph, founder and managing director, whose vision is rooted in a simple yet powerful idea: empowering students to make the best decisions about their education. We sat down with Rick to explore the philosophy behind EDUNAKHO, the role of
storytelling in education and why the company believes that the health of the graduate management education industry begins with an informed student. The mission: putting students first “Higher education is one of the most significant investments a person will make in their lifetime,” Rick begins. “Yet, too often, students lack the necessary insights to make truly informed decisions. At EDUNAKHO, we bridge that gap. Our mission is simple but essential: empower students to make the best degree decisions. We want to see the right students thriving in the right programmes.” EDUNAKHO connects universities and business schools with students through innovative storytelling and digital formats. Instead of relying on static brochures or conventional marketing, the company leverages engaging and authentic content to provide students with the most comprehensive view of their options. But more than just connecting students with schools, the company is deeply invested in student success outcomes.
16 Ambition • ISSUE 3 • 2025
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