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relationships with prospective students – and the best way to do that is through storytelling. We help them craft their narratives in a way that resonates with their ideal students.” A data-driven approach to content creation EDUNAKHO’s data-driven approach allows institutions to refine their messaging and understand what truly matters to students. As part of a wider data-driven strategy, EDUNAKHO has designed various software to create a self-service option for their schools to bring them into the content ecosystem and oversee their content and lead generation. This includes a custom-built dashboard, custom GPTs, plus a data platform for optimising and
engine of choice for Gen Z, EDUNAKHO’s early investment in a TikTok strategy is proving to be a valuable choice, giving them the edge in a crowded and competitive social media landscape. EDUNAKHO is agile and leads when it comes to early adoption of new channels. A key pillar of EDUNAKHO’s strategy is video content. According to Rick, video is still the most effective way to communicate complex information in an engaging, digestible manner. “Students don’t just want to read about a programme; they want to Video as the future of higher education marketing content
“The success of our industry begins with a student making an informed decision” Rick Rudolph, EDUNAKHO edunakho.com “EDUNAKHO’s ability to capture the essence of our students through visual storytelling is unparalleled. Their dedication to highlighting the real-world impact of our programmes has been invaluable in helping future students make informed decisions.” Sonia Gastaud Head of global impact & mobility programmes, EDHEC Business School “EDUNAKHO has been an essential partner, expertly capturing and sharing authentic student stories through compelling visual storytelling. Their productions uniquely showcase our students’ stories, presenting them in visually stunning and impactful ways.” Brittain Goff Managing director, Master of International Business programme, Darla Moore School of Business, University of South Carolina
see it, experience it and feel the culture of the institution,” he says. “Video makes this information more accessible. You can watch, read and listen to the content in a way that fits your lifestyle and learning preference.” EDUNAKHO’s video content provides prospective students with a glimpse into campus life, faculty perspectives and the real stories of alumni who have leveraged their education for
monitoring content and traffic. Through detailed insights, universities can better tailor their outreach, ensuring that they attract students who are the right fit for their programmes. The future of higher education lies in a student- centred approach As the landscape
of higher education continues to evolve, Rick remains optimistic about the future, so long as institutions prioritise student success. “If we don’t prioritise student outcomes, we fail as an industry,” he states. “If we guide students toward the right programmes, ensure they have access to quality information and help them navigate their education journey, we set them and the entire sector up for success.” With EDUNAKHO leading the way in innovative, student-first storytelling, the future of higher education recruitment is not just about filling seats but about fostering long‑term success. And in Rick Rudolph’s eyes, that’s the only way forward.
career success. This approach not only instils trust but also ensures that students can make decisions based on genuine insights, rather than marketing rhetoric. The impact on business schools While EDUNAKHO’s mission is centred around students, the platform also provides invaluable support to universities and business schools. In the competitive landscape of higher education marketing, institutions are seeking new ways to stand out and attract top talent. “Universities are realising that traditional recruitment methods aren’t enough anymore,” maintains Rick. “They need to build
For more insights on higher education trends, student recruitment strategies and the power of digital storytelling, contact EDUNAKHO’s senior sales & account manager, Kevin Parker, at kevin@edunakho.com
Ambition • ISSUE 3 • 2025 17
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