PUCP’s Iván Figueroa questions what the growing influence of TikTok and generative artificial intelligence (GenAI) means for traditional methods of teaching and learning Critical thinking at the crossroads
to everything from social interactions and politics to economics and business and by extension, business education. The primary technological goal is the utopia of the metaverse, a digital cosmos that promises to change society, science, truth and humanity. What does this mean for critical thinking, a central component of MBA programmes around the world? Engaging students in this process of analysis, using data, cases and problem-solving gets them to combine creativity with the philosophy of logic and the scientific method. The result: design thinking, enhanced levels of reading and writing, the ability to analyse complex information and a useful means of understanding the fundamentals of disruptive innovations. Yet, it is this last point that brings us neatly to the complex challenge now facing business education. Alongside apps and ChatGPTs, TikTok is becoming the golden digital platform, with the video-sharing platform’s CEO, Shou Zi Chew demonstrating its growth in the areas of marketing and communication. Speaking at the Asia-Pacific Economic Co-operation (APEC) CEO Summit 2024 in Lima, Peru, Chew revealed that almost 50 million businesses in Asia use TikTok to showcase products and services. The platform is also said to enjoy
I n the 1960s, the Beatles were at the heart of innovation in culture, music and marketing, We have to ask ourselves if ChatGPT and TikTok are on a similarly speedy trajectory to generational dominance and whether it is possible to design a new human intelligence that thrives alongside these technological tools. The rise & impact of technology Driven by the mobile app market and social media networks, GenAI’s applications are shaping new approaches epitomised by the lyrics to their single Hello, Goodbye : “You say, ‘Goodbye’ and I say, ‘Hello… Hello, hello’.”
22 Ambition • ISSUE 3 • 2025
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