Persona Fall 2017

FOCUS ON CHARITYCHOICE

Gift the Right Choice “when Meaningful Matters”

CharityChoice Gift Cards was born in

2004 when Mark Finkel, a board member

of our nonprofit organization, wanted to

make a charity donation in memory of the

recently-deceased father of a business

associate. Not knowing what cause was

important to the family, he wished to give

a charitable gift that allowed the recipient

general public ‘at large’ to participate in

to designate the charity of his/her choice.

helping charitable causes on a regular

Certainly, he thought, such a service

basis. We believe that foundations,

for a meaningful gift - allowing the

corporations, major philanthropists and

recipient to choose the charity – would

every single one of us should be part of

be readily available. However, an Internet

the charitable giving that truly makes

search wasn't fruitful in solving Mark's

America great!

dilemma. Our next board meeting

Our CharityChoice Gift Cards indeed

became the springboard for the website

provide a way for all of us to elevate how

you are visiting today, only two months

we do our gift-giving. We hope that we will

after it was envisioned!

now make it possible for everyone to add

Special Kids Fund, an umbrella

a charitable dimension to their special

organization for special needs and at-risk

occasion; by giving a charity gift,

youth, is an innovator; creating Internet

whenever ...meaningful matters..

fundraising programs that enable the

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FALL 2017

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