Rygor WIA Journal

Women in Automotive Empowering Women to Find Their Dream Career in Automotive

Opportunities in Automotive

Welcome

There are so many career opportunities available in the automotive industry, and your career could be whatever you want it to be. You have the power to create a fantastic career for yourself in the automotive sector. By setting goals, being committed, dedicating yourself to developing, seeking support from others and being open to change - you will discover the very best version of you and create a career that fulfils you.

We believe gender should not be a barrier to more women joining and succeeding in the automotive industry. That’s why we are speaking about women’s career opportunities in the sector, shining a light on the amazing women who have already succeeded and sharing what it is really like to work in this fulfilling and exciting industry.

Explore the roles

We hope you’ll find this collection of real-life stories and experiences inspirational and helpful, in whatever career journey you choose to take. No matter what – we believe you have what it takes to succeed!

“There are also many different roles, from hands-on technical jobs to marketing, HR, creative and leadership positions. Don’t be put off by stereotypes. And you don’t

have to love vehicles!!” - Ellen Plumer, Ben - The Automotive Industry Charity

We want to empower women to consider a career in automotive, and that starts by outlining the potential roles available. Technician:

Best Wishes,

Rygor Group “The industry is welcoming, accessible, and full of opportunities to make a real impact. While women may still be underrepresented, this shouldn’t be seen as a barrier but as a chance to shape the future and bring diverse perspectives.” - Samantha Bettridge, Rygor Group

HGV (Heavy Goods Vehicle), LCV (Light Commercial Vehicle) or Passenger Car Technicians are responsible for maintaining, diagnosing and repairing vehicles from cars and vans to trucks and buses. Fleet: Within a fleet role, managing the scheduling, maintenance and records of the vehicles owned by an organisation is integral to everyday responsibilities. Sales: A salesperson problem-solves to assist customers in finding their dream vehicle, from providing advice tailored to the customers’ needs, to accompanying test drives and negotiating prices. Service Advisor: Service Advisors role act as the main line of communication between customers and the workshop, taking bookings and offering the right service options to the customer. Parts Advisor: Parts Advisors have a good technical understanding and knowledge of how vehicles work, which allows them to share their expertise with customers to advise on how to solve a mechanical problem. Marketing: Marketers connect a brand with its audience through creative solutions that stand out from the competition. Through strategic thinking, marketers help drive customers into the business. Human Resources: Shaping a company’s culture through strategic recruiting, onboarding, wellbeing, and learning and development.

38%

of women noticed some positive changes in the industry, in the past two years. And we are committed to growing that figure.

Girls, women and those who identify as female are less likely to consider

careers in the automotive sector , due to a lack of exposure to the incredible opportunities available.

Source: Industry study 2025: Driving diversity and inclusion for women in automotive industry | Deloitte UK

What Success Looks Like

“I absolutely love my career in automotive! I love working with my team, our customers, finding solutions, and flying the flag for Parts. Rygor has given me so many opportunities

All the women featured in these pages LOVE their careers in the automotive industry, and you could too!

to do my best.” - Emma Joyce | Rygor Auto

“I love my career in automotive. Since starting at Rygor, I’ve created new relationships, I feel appreciated, and I love learning new things. Ours is an industry which offers a lot of opportunities for development and success. Everyone is friendly and welcoming, and it feels like one big family.” - Sophie Harris | Rygor Auto

“I love the industry’s constant evolution and innovation. Every day presents new challenges and opportunities for improvement. Working for Rygor has been incredible due to the company’s commitment to growth, inclusivity, and customer satisfaction. There’s a strong focus on providing exceptional service, and the culture encourages collaboration and continuous learning.” - Caron Turtle | Rygor Group

“The pace, the people, and the variety - every day brings new challenges and opportunities. I also appreciate the strong focus on safety, customer experience, and continuous improvement.”- Samantha Bettridge | Rygor Group

“The automotive industry is full of hardworking, down-to-earth individuals who keep us moving, literally. I love that my work helps support them, whether that’s making sure they know about the help available through Ben or raising awareness of issues that impact their wellbeing. No two days are the same, and that keeps my job interesting.” - Ellen Plumer | Ben - The Automotive Industry Charity

“I also love how the automotive sector blends tradition with innovation. It’s an industry with a rich history, yet it’s constantly evolving with advancements in technology, sustainability, and customer experience.”- Kate Ruberry-Shoemack | Rygor Group

“What I love most is the variety and fast-paced nature of the industry. Whether it’s launching new products, developing marketing strategies, or improving customer experiences, no two days are the same. I also enjoy the collaboration - working alongside talented teams and seeing the tangible impact of our efforts into the market.” - Marsha Thomas | Mercedes-Benz Vans UK

“The automotive industry is a wonderful environment to work in; it is like one massive family, all looking out for each other.” - Helen Joyce | Riverside Resourcing & Consultancy Ltd

“There’s so much I love about this industry. For me, it’s all about the people—the clients I work with across every sector, and the relationships we build together. I genuinely enjoy helping them shape successful campaigns and connecting them with our loyal audience. I’ve also had the honour of meeting some truly inspirational, powerful women in this space. It feels like we’re part of a real shift, entering a new era in an industry that has traditionally been male-dominated. That’s exciting.” - Lizzie Gold | Motor Trader

What Success Looks Like

Success Stories

What successes have you had in your automotive career?

How are you helping to create a more supportive and inclusive industry? “I’m passionate about making the industry a more inclusive and rewarding place to work. Whether it’s through fostering career development, improving workplace equity, or supporting our team’s growth, I feel privileged to contribute to an industry that has given me so many opportunities. Seeing our people succeed and knowing that I’ve played a part in their journey is truly fulfilling.”

“Rygor Group has been certified as an official Great Place to Work for multiple years running, as well as picking up other incredible people and culture accolades over the previous few years, such as being a UK Best Workplace, a Best Workplace for Wellbeing and a Best Workplace for Development. This has come from such a drive and passion in the business to be a place where our team loves to work, and alongside my incredible team members (who it is one of my greatest achievements and pleasures to nurture and develop) we look to the future.”

Kate Ruberry-Shoemack Director of People and Communication | Rygor Group

Why did you start a career in automotive?

Creating more opportunities

“Growing up I never knew what I really wanted to do. I was academic and did well at school, but never really had careers advice or guidance, or indeed any exposure to the range of careers available. Real and robust careers advice programmes are something I want to see in education at a much earlier stage, especially STEM discussions which are historically not targeted at girls and young women.”

“As part of our mission to bring more women into automotive, this is something that Rygor is looking to challenge. By providing more resources and support to girls at a younger age, we can provide career advice which empowers young women to aspire to work in any industry and any role.”

Kate became Rygor’s Head of People and Communication

“One of the most personally significant moments in my career was returning to the workplace in 2022 after having my daughter. It was both an exciting and challenging transition, and it deepened my passion for championing workplace equity. I understand first-hand the importance of creating an environment where all team members, particularly working parents, feel supported and empowered. Don’t get me wrong, it was a challenge, balancing my passion and love for my work, with being a new mum. So it was pretty amazing to be announced as highly commended at the 2023 Barbara Cox Woman of the Year Awards.”

Kate joined Rygor Group as a Marketing Campaigns Manager

Kate became Rygor’s Director of People and Communication

“Being asked to join the Board of Directors in January 2024 stands as a career highlight. Collaborating with the rest of the brilliant Board here at Rygor Group has been both inspiring and educational. Their dedication to steering Rygor toward continued success motivates me daily.”

“It’s been a whirlwind! I think a huge success for me is the longevity of my career with Rygor Group. It’s already been more than a decade, and in that time I feel I have achieved so much, both personally and professionally.”

Lizzie Gold Commercial Manager | Motor Trader Why did you start a career in automotive?

“Honestly, I kind of fell into it by chance. I was working on a property magazine at EMAP, and a door opened at Motor Trader. I decided to go for it and I’ve never looked back! What started as a spontaneous move turned out to be the beginning of a career I’m incredibly proud of. It’s been full of learning, growth, and exciting opportunities.”

What successes have you had?

2013

2019

2024

“One of my proudest moments was being promoted to Commercial Manager after just one year. Since then, I’ve had the privilege of working with an amazing team to launch some truly impactful initiatives, like The Commercial Industry Awards and the first Women in Motor Industry Awards. These have helped spotlight outstanding achievements across the sector and have been incredibly rewarding to be part of.”

What are you looking forward to heading into the future of your automotive career?

“I am excited to continue our journey together, striving for excellence and nurturing a workplace where everyone feels valued.”

Success Stories

Ellen Plumer - Head of Awareness & Experience | Ben - The Automotive Industry Charity

Lucy Wysockyj Technician Apprentice LCV | Rygor Auto

What support have you had in this traditionally male-dominated industry?

Why did you start a career in automotive?

What successes have you had?

“One of the things I’m most proud of is helping Ben reach more people across different sectors of the automotive industry. Automotive isn’t just about a shiny new car, it includes logistics, design, manufacturing, insurance, disposal and so much more. Many people across automotive don’t realise that Ben is there for them, so I’ve been working hard to make sure they do. Seeing people get the support they need because of that work is so rewarding.”

“When I was a child, I dreamt of being a race car driver. I started working in automotive because I’m interested in vehicles and mechanics and working on cars.”

“My role has meant stepping out of my comfort zone and doing things that challenge me – things that scared me initially. Since starting my apprenticeship, I have achieved success and am now a Level 1 LCV Technician (with another two levels to go).”

“Having people who believe in you makes all the difference. I’ve worked hard to build a support network of people within the industry who understand what I’m trying to achieve. They will always advocate for me and seek out opportunities on my behalf, which I’m so grateful for. That’s why I try to do the same for others as it’s so important to help each other up. Successful people know that working together is the best way to achieve things, make changes, and thrive in the industry.”

What are you looking forward to into the future of your automotive career?

“I love working on vehicles and I’m really looking forward to qualifying as a Level 3 trained Automotive Technician and continuing to work for Rygor.”

What are you looking forward to heading into the future of your automotive career?

Elaine Bamford Customer Service Manager | Rygor Auto

“There’s still so much more to do! I want to keep growing awareness so that everyone in the industry knows Ben is there for them. I’m also really passionate about making the industry more inclusive. There’s still a long way to go, but change is happening, and I want to be part of that. Personally, I’m always learning and developing. In my role, I’m lucky that I meet all sorts of people doing various roles across the industry, so I take any lessons and experiences I can from them.”

Why did you start a career in automotive?

What successes have you had?

“My interest in the automotive industry started at around 7 years old. My dad drove a concrete mixer & whenever I had the opportunity, I’d jump at going to work with him in his noisy old truck! I joined the industry in 1990 (just out of my teens) as a rental receptionist. I progressed in that role to internal auditing & relief management that took me all over the UK & I stayed in that role until starting a family in 1999. Fast forward to 2001 & I started back in my first workshop role as an administrator for a heavy commercial & crane hire business before joining Rygor as a service advisor in 2009.”

“I soon moved into workshop control & in 2013 became the first female in the UK to complete the Mercedes Benz workshop controller development programme – nothing is more inspiring to me than being named the first female in something, particularly in a male dominated industry!!”

Samantha Betteridge Head of People | Rygor Group Why did you start a career in automotive?

“To be truthfully honest, it wasn’t the industry itself that initially drew me in, but rather an inspiring female who opened my eyes to the opportunities it offered. Her passion and insight sparked my curiosity.

I recognise that under-representation and stereotypes can sometimes be barriers. However, I’ve found the industry to be welcoming, and by building strong relationships and demonstrating expertise, I’ve seen firsthand that opportunities are there for those who seek them. By staying proactive, adaptable, and open to learning, I’ve found that respect and opportunities have come naturally.”

What support have you had in this traditionally male-dominated industry?

What successes have you had?

“Being part of a team that embraces change and seeks creative solutions has been a key success. Contributing to initiatives that enhance processes and drive positive change has been particularly rewarding”.

“The training & development opportunities at Rygor are like nothing I have experienced in any job before & I feel I have benefited & learnt so much from the fantastic opportunities offered!”

Success Stories

Sara Sloman Chief Strategy Officer | Pay Thru

Marsha Thomas Head of Sales Operations | Mercedes-Benz Vans UK

“A powerful woman in my career once said to me: No one will thank you for going alone – but they will all thank you for taking them with you - and in turn, will take you further.”

Why did you start a career in automotive?

“I’ve always loved cars and grew up watching Formula 1. For me it was always about the team, and I was completely fascinated by the speed and technology behind it. This passion naturally led me, to the automotive industry.”

What successes have you had?

“My career started in Road Safety Teams within local councils and naturally turned to EV (electric vehicle) in 2010 when the first chargers were installed. Needless to say - my heart was ignited, because I have always fought for clean air by supporting sustainable transport initiatives. Cycling in Bath as a student (where I pulled over coughing and feeling like I was going to be sick from the fumes) I made it my mission to affect change using my brain and my voice.”

What support have you had in this traditionally male-dominated industry?

“My team, peers, and network have been my biggest support system throughout my career. Having people who believe in you, offer guidance, and challenge you to be better is invaluable. The importance of a strong professional network cannot be overstated - it not only makes work easier but also much more enjoyable. If I could have had more support earlier in my career, it would have been mentorship from other women in leadership roles, as representation and shared experiences can be incredibly empowering.”

Why did you start a career in automotive?

What successes have you had?

“My mother was a mechanical engineer, making it into her local paper as one of the youngest and first females to complete that qualification at the time. She was told she couldn’t or wouldn’t be able to - but she did. I learned a lot from this message – by looking up to people and seeing how they achieved their success.

“One of my proudest moments was becoming the first female in Europe to take on a ‘Country Manager’ position at Petronas. Leading a team of 25 in the UK lubricants division was a huge milestone for me. It wasn’t always easy - I had to prove myself, push through challenges, and stay resilient - but it was worth it. Another success has been stepping into my new role as Head of Sales Operations. It’s an exciting role that allows me to make a real impact, but what I love most is the team I’ve inherited. Your team is your biggest strength, and leading with integrity and care is the key to success.”

I knew, from a young age that the transport sector would always have my heart.”

What support have you had in this traditionally male-dominated industry?

“Challenges were as common as success, and I clung onto those people who shared my vision, and who were willing to lift one another up. In every role I have held, there has always been someone I looked forward to seeing, working with, listening to and learning from. These people are typically those who are open and

communicative, kind and intelligent. I respect the people who stand tall, regardless of the adversity in their way, and I firmly believe that it is our own responsibility as women to know our own strengths and have confidence in them. I believe the secret to women’s success boils down to being bold, being seen and heard.”

What are you looking forward to into the future of your automotive career?

“I’m excited to continue developing as a leader, strengthening operational excellence, and driving sustainable performance. Sales Operations sits at the heart of commercial success, and I’m passionate about aligning strategy, data, and people to unlock growth. Above all, I want to create an environment where individuals feel empowered to succeed and shape their own path.”

Success Stories

Helen Joyce - Owner | Riverside Resourcing & Consultancy Ltd - automotive sector recruitment

Why did you start a career in automotive?

“I have been working in the automotive industry for over 30 years, always in recruitment. My recruitment career started in a High Street agency, where I supplied temporary office staff to companies locally. I loved it as it was fast-paced and exciting. Whilst working in this business, I had friends who worked in the automotive industry who explained that they had struggled to get staff, particularly in the bodyshop industry. My new career began. I set up my first business supplying temporary panel beaters and sprayers to the bodyshop industry. It was so successful, I ended up placing all of my temps into permanent roles! I was then approached to work for Sewells Training and Consultancy, setting up their automotive recruitment division. While here, I was approached by Mercedes-Benz UK to do the same for them.”

“My apprenticeship is teaching me so much about myself. In addition to learning the skills I need to drive my career forward.”- Erin Alexander | Technician Apprentice HGV

What has your career path looked like working in the automotive industry? “I spent 21 years with Mercedes-Benz. Along with my team, we were responsible for helping the Mercedes-Benz car, truck and van dealer network recruit great people. Sadly, in 2019, my position was made redundant, along with my team, which was devastating for us all. After the initial shock of losing my job and having spoken with some of my Mercedes-Benz clients, I decided to go it alone and set up Riverside Resourcing & Consultancy Ltd, and here we are in 2025, still going strong, and still working with some of those businesses. As you can imagine, I have placed hundreds of people into jobs within the motor trade, whether that be managing directors, technicians or administrators. All have been a pleasure to deal with. I love helping people find their dream job; it’s what motivates me. The automotive industry has always been predominantly male-oriented, more so when I joined the industry all those years ago! However, it is wonderful to see so many women in the business, particularly in managerial roles. The thing about our wonderful industry is that it is challenging, it is rewarding, and it is fun. There are so many opportunities available to women, whether that be working in sales or after-sales and being able to develop long, successful careers.”

What have you loved about your career in automotive?

Survey: What Prevents Women From Considering the Automotive Sector as a Career Option Rygor Group conducted a small-scale research project into what prevents women from considering the automotive sector as a career option. The aim of this was to, in turn, understand how we could attract more women into the industry as a whole, regardless of role or company and organisation they choose to join.

“Whilst with Mercedes-Benz UK, I had the opportunity to travel with my role, which was fascinating, seeing how other cultures recruit, train and develop their people. Spending time in Moscow with Mercedes-Benz of Russia, the UAE and Germany, where I presented the service we offered our UK dealerships and helped them set up their support functions. I have also loved working on the numerous projects to recruit trainee sales executives into the Mercedes-Benz network, particularly when we introduced smart into the UK and helping create the Mercedes-Benz Van Talent Programme and the Trainee Truck Sales Executive Programme. Some of those trainees have gone on to fantastic things within Mercedes-Benz, which makes me very proud.”

If we can encourage just one more woman to join this inspiring industry, then our Women In Automotive project has been a success.

TAKE THE SURVEY

But we still want to know more.

If you have 5 minutes, please complete the short survey via the QR code to enable us to have more insight into what would encourage you to join the industry or stay within it. Our ambition is to gain data from women across the sector and publish the results, to enable us all to do as much as we can to encourage women to join the automotive sector.

Success Stories

What do you love about working in automotive?

“The people. I find the industry and its people totally fascinating. There is a family and camaraderie feel to the industry as well. It’s why we refer to and include ourselves as being part of our ‘automotive family’. It’s never been an easy industry to work in, there is a high degree of pressure, but it’s exciting, with new products and innovation. Change is constant and technology keeps evolving, something we all need to work hard to promote to younger generations to attract them into what is a really key and brilliant industry to work in. I feel very fortunate to work for the charity that support automotive people. It is a privilege working for a charity full stop, knowing that everything you do, the decisions you make, you’re making a difference to people’s lives. Whether it be someone in crisis, or struggling with day-to-day worries, changing and saving lives gives us all at Ben a real sense of purpose and it massively grounds me personally.“

Rachel Clift CEO | Ben - The Automotive Industry Charity

Why did you start a career in automotive? What did you dream of being when you were a child?

“I’m not sure I really dreamt of anything particularly. By the time I finished my A-Levels I still wasn’t sure what I wanted to do. I studied A-Level biology, physical education and psychology. I knew I wanted to do something more vocational at the time, so physiotherapy seemed like an obvious choice. I went on to complete my degree in physiotherapy at the University of Birmingham. It’s a wonderful profession and I loved it. My career took some very different and fluid turns, but my health professional background has honestly stood me in a great position with so many transferable strengths including compassion, forging relationships as well leadership and management.”

What words of wisdom would you give to women looking to work in automotive?

“Automotive is open to anyone. There are so many different parts of the industry, different roles and opportunities to consider, there is literally something for everyone. Women shouldn’t feel like it’s not an industry made for them, now more than ever the industry is needing to respond to a growing skills gap and wanting to encourage people from all backgrounds to the industry. Now is certainly a very good time for women to advance their careers in the industry or take a leap of faith and join the family.”

What successes have you had?

“Securing the health & wellbeing director role in the first instance. This gave me the opportunity to transform Ben’s health and wellbeing services and support as well as significantly increase our charitable impact. We’ve supported over 400% more individuals since 2018, something which I do feel very proud to be a part of. Being appointed to the CEO of Ben last year is clearly a huge highlight for me too, even more so during a period of what will be the next chapter in Ben’s evolution. We’ve got some challenging strategic aims and objectives between now and 2030; we’re transforming as an organisation internally but also have work to do to increase our visibility across the whole industry. This will need significant engagement with senior leaders and stakeholders, but I do feel in a very privileged position to lead Ben through this period of change. For over a century, Ben has been a lifeline to thousands of people across the industry, offering support for life and soon we’ll be launching our new vision roadmap to meet the growing health and wellbeing needs of automotive people and their families. “

Why did you start working in the automotive industry?

Teresa Grove VMU Service Manager | Rygor Service Solutions

“This was one of those fluid turns. Apart from providing some onsite MSK Physiotherapy at a manufacturing site in Coventry many years ago. I had never worked or considered working in the automotive industry. I moved into the work, health and wellbeing space some years before, delivering various programmes of support for those who were long term unemployed and those struggling within work. I was lucky to work for some large commercial employability providers for longer than average lengths of time which led to me being able to further enhance and put in practice my leadership and management skills. I was ready for an executive director role and the health & wellbeing director role at Ben came about in 2018. It was and still is to a degree, due to the vastness of the industry, a learning curve – I learn something new about the industry most days still, there are so many pockets of skills and it’s a great industry to be serving as its dedicated charity.”

Why did you start a career in automotive?

What successes have you had?

“My Dad owned a garage when I was a child and my favourite thing to do was visit him at work and watch him repair cars whilst I danced in the rainbow puddles. Fast forward to my late twenties and I still had no idea what I wanted to do when ‘I grew up’ , but then I saw a job advertised in a local garage and my mind swept back to the rainbow puddles I danced in as a child – so I applied!”

“I have had such a varied career full of successes. I have held positions that were created around my skillset, I’ve overachieved on budgets, and I have achieved my long service award at Rygor Group.”

What support have you had in this traditionally male-dominated industry?

“I took every opportunity I could find to help further my career, gain experience and knowledge. Even when at times it felt as if I were taking a side-step (rather than moving forward) I always did so with the thought that the more I learned and knew, the closer I would get to achieving my ambition.”

Success Stories

Emma Joyce Area Parts Manager | Rygor Auto

Dal Dosanjh Marketing Director | Europe Fleet & Maintenance

Why did you start a career in automotive?

What successes have you had?

“As I loved cars (my brothers and I used to work on them together, lowering them and changing the alloys) I started looking at career options as a mechanic, but back then – there just weren’t the roles available for women.

“As my career has progressed, I’ve achieved many successes, from winning Apprentice of the Year (when I was training) to moving into my current role as Area Parts Manager for Rygor Auto. I absolutely love my career in automotive”.

Why did you start a career in automotive?

What successes have you had?

“I’ve always aspired to excel in the marketing and creative sectors, blending strategy with innovation to create meaningful impact. The automotive industry caught my attention as an innovative, fast-paced sector that directly impacts people’s lives. While it wasn’t my initial aspiration, the chance to contribute creatively and strategically within such a transformative industry was compelling. It’s a man’s world. Entering a space so deeply steeped in traditional structures was both a challenge and an opportunity to explore what could change.”

“I’ve had the privilege of shaping narratives, building brands, and

My mum then found an advert for a Parts Apprentice, so I went for it!!”

empowering others through coaching. However, the journey is far from over. I’m still driven by the desire to explore new creative horizons, amplify voices that need to be heard, and contribute to building inclusive, innovative cultures.”

What support have you had in this traditionally male-dominated industry?

“As a young woman in automotive in the early 2000’s, there weren’t many women working in Parts, and I found I used to have to work hard to be taken seriously by customers, prove myself and show that I knew what I was talking about.

I ensured I learned everything I could, to become an expert in my field and as I gained confidence in my own knowledge and ability – I found this element much easier to handle. Now – it’s just not an issue.

I’ve never felt I couldn’t achieve exactly what I wanted and what I was aiming for. Being a woman at Rygor is celebrated – there is room to grow, develop and succeed!”

What support have you had in this traditionally male-dominated industry?

“Support has come from mentors, allies, and my personal network, who’ve provided guidance and advocacy. The most transformative support came from those who truly listened and encouraged me to trust in my own value.”

What are you looking forward to into the future of your automotive career?

“I’m excited to announce my new role as Marketing Director for Europe Fleet & Maintenance. This new chapter brings an extra layer of challenge and opportunity - an opportunity to redefine how we communicate, connect, and innovate in a dynamic, ever-evolving sector but in new markets, which I am excited to explore. My vision extends beyond campaigns and strategies. I aim to create a legacy of meaningful impact - not through accolades, but through the influence I leave on people, industries, and communities. I hope to champion work that fosters belonging, bridges differences, and challenges the status quo, making creativity a force for connection and progress. The road ahead is exciting, and I look forward to embracing the challenges, opportunities, and collaborations that will undoubtedly shape this next chapter. Here’s to bold ideas, shared successes, and the continued pursuit of impact and excellence.”

Success Stories

Who or what helped you feel included? What should others copy from that support?

I’ve been fortunate to have had some fantastic mentors throughout various stages of my career. They all helped to shape my leadership style, and even today I still use tips and advice that they gave me.

Jane Pocock UK & IRE CEO | Copart UK

I believe that mentorship is incredibly valuable – better than any book you could ever read! Listening to, learning from, and absorbing knowledge from mentors can have an enormous influence on your future career.

What first drew you into automotive, and what was your earliest “I belong here” moment?

Which milestone are you most proud of, and what did you do to achieve it?

Looking ahead, what change do you want to help create in the industry and what’s your one-sentence encouragement to women considering automotive?

“Growing up, my next-door neighbour was HR Director for the AA, and that was the catalyst for me joining that company aged 19 as part of a management graduate development scheme. I was a very practical and operationally focused person from a young age. Having a role that was so varied (and enabled me to get out and about, rather than just be desk-based) really appealed to me and kept me motivated.”

“I’m proud of the long, progressive and successful career I’ve had in the automotive sector. After some 35 years, I still feel super motivated to reach even higher performance levels in this industry. I feel excited and positive about continuing my career and have no plans to slow down any time soon!”

I genuinely believe life has no limits, that the best learning is from those who have already achieved, and go ahead and build your own future!

Zoe Tonks UK Head of Sales | Farizon Auto UK

“My career in automotive has been shaped by a clear focus on growth, relationships and building teams that deliver with purpose. Over more than two decades in the industry, I have worked across fleet, OEM and corporate sales, developing a strong commercial mindset alongside a deep belief in customer-centric leadership. A defining chapter of my journey was leading corporate sales for a national dealer group, where I spent over fourteen years scaling the business and developing a high-performing team. During that time, we delivered sustained volume and profit growth, strengthened manufacturer and partner relationships, and built a culture based on trust, accountability and long-term thinking. What mattered most to me was creating an environment where people could succeed and progress while delivering meaningful value for customers.

What does great look like in your role day-to-day, and which skill or tool most transformed how you work? “Great for me is about driving momentum and ensuring the business is consistently achieving key performance indicators. On a day-to-day basis, that means staying close to the numbers and investing in growth. I genuinely live by my calendar, and with the pace and variety of my responsibilities, maximising the benefits of Outlook has been the most transformative tool for me. It allows me to create structure in a fast-moving environment and helps me stay focused.”

Today, as Head of Sales for Farizon Auto UK, I am proud to be part of launching a new electric vehicle brand into the UK market. It is an opportunity that brings together everything I have learned, combining commercial strategy with innovation and a future-focused approach to mobility. The pace and challenge of a start-up environment energise me, particularly at a time when the industry is undergoing such fundamental change. As a woman in automotive, I believe visibility and representation matter. My experience has shown that strong leadership does not have to fit a single mould. There is real power in combining commercial focus with empathy, collaboration and authenticity, and I am passionate about encouraging more women to see automotive as a place where they can lead, influence and thrive.“

Tell us about a barrier you faced and how you overcame it; what’s the practical advice you’d give someone hitting the same wall?

“At the start of my career, I was very conscious of being a woman in a man’s world. I had to navigate my way through the various challenges that posed, which meant I had to be very versatile and adaptable in certain situations. Thankfully, the world is a different place today, and women in the automotive industry do not face those same barriers. But my general advice to women in any industry is to remain resilient and persistent, as these traits are key to achieving your goals.”

Success Stories

Caron Turtle Head of Marketing | Rygor Group

Emily Walsh People & Culture Executive | Rygor Group

Why did you start a career in automotive?

What successes have you had?

“I was drawn to the fast-paced nature of the industry; it felt like a different path than everyone else at the time which I found appealing, along with the challenge it presented.”

“Some key successes include leading projects and earning recognition for my contributions. I’ve also had the privilege of mentoring others and watching them thrive in the industry.”

Why did you start a career in automotive?

intimidation. Their guidance and achievements have shown me

“I was never completely certain of my path. However, when I discovered Human Resources during my university studies and learned about the direct impact it can have on employees’ lives, I realised that my skills were perfectly aligned with the demands of the role. The automotive industry was one I had never worked in or been particularly familiar with, so it presented an exciting opportunity for personal growth and development. Additionally, I felt inspired to contribute to shifting the narrative for women working in automotive.

that there are opportunities for women to thrive and succeed in this industry.

I have learned to trust my decisions and approach, even during moments of uncertainty. Additionally, I’m fortunate to work closely with three incredible women who provide support whenever I encounter obstacles. Their encouragement and guidance have been invaluable in building my confidence and helping me navigate challenges.”

How have you overcome challenges faced as a woman working in the automotive industry?

“One challenge I’ve faced is the stereotype that the automotive industry is predominantly male-dominated. In the beginning, my expertise was sometimes questioned because of my gender. However, I’ve learned to handle those situations with confidence and resilience and this view has since changed. I overcame these challenges by proving myself through hard work, continuously developing my skills, and focusing on delivering results. I also sought out mentors and other women in the industry who shared advice and encouragement, which helped me build my confidence!”

I love working closely with successful women in the industry, and this has helped reduce the sense of

What are you looking forward to into the future of your automotive career?

“I appreciate being part of a growing movement that encourages more diversity and inclusion in a traditionally male-dominated field. It’s inspiring to see other women thrive in technical or leadership positions, proving that the automotive industry has room for everyone. The chance to contribute to this shift, inspire young women, and be part of an industry that is evolving toward greater inclusivity makes my work even more rewarding.”

Rachael Hebborn Customer Service Manager | Rygor Auto “I have been in the industry since leaving school 20 years ago, having completed my apprenticeship with another dealer group in the Northeast. What I enjoy most about my role and working in the automotive sector is building strong relationships with customers and becoming someone they can genuinely trust. It’s extremely rewarding when you receive positive feedback about the skills and service the team provides. The industry also provides great variety; every day is different, and you never quite know what challenges or opportunities are coming your way. For anyone looking to join the industry, my advice is this: although it has historically been male dominated, it is changing quickly. Confidence is one of the strongest tools you can have. You don’t need to be “one of the lads” to fit in; you can absolutely keep your own identity and be respected.“

Sophie Harris Contracts Administrator | Rygor Auto Why did you start a career in automotive?

“I chose to work in the automotive industry as I’ve always had an interest in motorsports (it’s something I grew up around) and when I was considering my career pathway, I wanted a new challenge for myself.”

What are you looking forward to heading into the future of your automotive career?

“I would love to develop my knowledge in the current role I’m in and progress further in my career. I am excited to see where my path leads in the automotive, industry and especially with Rygor, as I’ve loved working here.”

Success Stories

Tell us about a barrier you faced and how you overcame it; what’s the practical advice you’d give someone hitting the same wall? “The biggest barrier I faced was myself, but the environment I was in often amplified that. Perception, imposter syndrome and a constant sense that I needed to prove I was “enough” slowed me down more than any external factor. I pushed through too much for too long, trying to earn my place rather than recognising I already had one. When belief isn’t consistent, you start shrinking yourself without realising it. You over-prepare. You over-deliver. You stay quiet when you shouldn’t. What helped wasn’t a single breakthrough, but perspective and people. My practical advice would be this: reach out to someone you admire and ask for help. Not when you’re perfectly prepared, but when you’re stuck. Mentorship, honest conversations and the right environment can shortcut years of self-doubt.”

What does “great” look like in your role day-to-day, and which skill or tool most transformed how you work?

“For me, great work is entirely about people.

Mariam Aslam-Digger Founder | OffType

On a good day, I’m thinking, listening, connecting and challenging with my team, our clients and our partners. We work with both our heads and our hands. The skill that’s transformed how I work most over time isn’t a tool or framework, but people skills: being clear, being concise and being intentional. I’ve learned that how you show up matters more than what you say. I care far less about what someone can do for me, and far more about how I can show up for them, whether that’s time, advice or support. Those things always come full circle. Kindness isn’t soft; it’s strategic.” “I think I was lucky early on, because the allyship I experienced was never framed as men versus women. It was simply about exceptional people doing great work. In my formative years at Hillendale, I walked into an agency led by a female Managing Director. When I moved into the retail environment, the top salesperson was a woman, Caroline. Not long after, we had our first female Business Manager, then a female General Sales Manager, Sales Manager and Aftersales Manager. None of it felt performative or done for the sake of representation. They were there because they were exceptionally good at what they did. Who or what helped you feel included, and what should others copy from that support?

What first drew you into automotive, and what was your earliest “I belong here” moment?

“I fell into automotive by accident. Fresh out of university, I applied for a business assistant role at a small marketing agency in Nelson. I turned up for the interview and realised it was inside a Land Rover dealership, and genuinely thought I was in the wrong place. I wasn’t. As I was taken upstairs, I met Sue, the Managing Director of Image Red, and learned that the owner of the dealership had invested in building his own in-house agency. Two things stood out immediately: the standards and the people. The dealership was immaculate, right down to the best-presented toilets I’d ever seen, and the agency itself was female-led, with deep experience across the automotive sector. This was 2011, and they were already ahead of the curve.

That was my first I belong here moment; not because I knew everything, but because I was surrounded by people doing exceptional work and being trusted to do it.

Very quickly, I was immersed. I helped shape a full research and customer experience programme, supported and curated experiential events, and worked on campaigns like JLR’s Hibernot activity at a local level. Within a year, I moved into a marketing role for the JLR group, and soon after into a Group Marketing Manager role following an acquisition, landing right as the Evoque launched, which was a pivotal moment for the brand and a steep, rewarding learning curve for me. What I realised along the way was that I didn’t need to love cars to belong in automotive. I loved building brands, creating experiences and advocating for customers, and automotive gave me a place where all of that mattered. I was learning fast, being trusted early, and seeing the impact of the work in real time. At some point, it stopped feeling like an industry I’d stumbled into and started feeling like one I was actively shaping. Once that happens, belonging stops being a question altogether.”

What that environment gave me was belief, but also permission. Inclusion showed up through trust, challenge and real responsibility, being listened to, backed and expected to deliver. It wasn’t about being invited in as a gesture; it was about being relied on.”

Which milestone are you most proud of, and what did you do to achieve it?

“Launching OffType is a huge personal milestone for me. From the moment I joined Image Red, I remember quietly thinking, one day I’ll run a marketing agency.

It wasn’t something I ever said out loud; it was more a steady, internal certainty that formed from watching brilliant women build brilliant things and feeling something click about where I belonged. There have been many proud moments along the way, building deep sector knowledge, growing confidence, earning trust, and being nominated for the Barbara Cox Woman of the Year Award, but OffType represents the culmination of all of that.

It’s the result of resilience, relationships, a strong network and a willingness to take responsibility not just for the work, but for the kind of business I wanted to build.”

Success Stories

Looking ahead, what change do you want to help create in the industry, and what’s your one-sentence encouragement to women considering automotive?

“From where I stand, women are already delivering exceptional work across the industry, running agencies, shaping strategy and leading teams. The change I want to help create is for that to feel unremarkable.

“For me, “great” is all about relationships and when I feel I have helped someone move forward – whether that’s working with a manufacturer or dealer group navigating a complex issue, or a colleague helping to bring a consumer dispute to a resolution. My role is varied and fast-paced, but the thread running through it is partnership and problem-solving. More than any skill or tool, having the confidence to be my authentic self – professional, warm, and focused on getting the job done – has most shaped how I work with others. I would also like to mention the importance of hybrid and flexible working, which has allowed me to manage a demanding role while still being present for my family.” What does great look like in your role day-to-day, and which skill or tool most transformed how you work? “I have been incredibly lucky to work with colleagues – and businesses across the industry – who have been real allies. Their support has been both practical and human: creating space for my voice, encouraging me to step forward, and showing genuine respect for the expertise I bring. Others should copy this by doing the simple things consistently: invite different perspectives, credit people openly, and encourage women to take opportunities. For instance, when you notice a woman having difficulty speaking up in a meeting, take the initiative and help make space for her voice to be heard.” Who or what helped you feel included? What should others copy from that support?

Tell us about a barrier you faced and how you overcame it; what’s the practical advice you’d give someone hitting the same wall? “Being a woman in a traditionally male-dominated sector can sometimes feel like you are starting a step behind – not because of ability, but because visibility and assumptions still play a role. The turning point for me was learning to recognise my own achievements without downplaying them. Initiatives like #IamRemarkable helped me challenge that inner voice that says, “you haven’t done enough yet.” My practical advice would be: be intentional about backing yourself. Write down your achievements – big and small. When you say them out loud, they become easier to own and harder for others to overlook.”

Early in my career, I was lucky enough to see women operating at the top of their game, and that exposure mattered more than any confidence talk ever could. It showed me what was possible. I want that experience to be normal, not lucky, where women are trusted with responsibility early, backed properly and relied on as part of how the industry operates.

And to any woman considering automotive who doesn’t yet see herself reflected: be the change. This industry is shaped by the people brave enough to step into it and stay.”

Sureyya Cansoy Director: Business & Services Engagement | The Motor Ombudsman

What first drew you into automotive, and what was your earliest “I belong here” moment?

“I didn’t start my career in automotive – far from it. My background is in political economy, membership organisations, and over a decade in the tech space. But when the opportunity arose to join The Motor Ombudsman eight years ago, something clicked. I liked the fact that the work that we do here at The Motor Ombudsman has a real-world impact on people’s lives, and I was excited by the chance to work in a sector that touches almost everyone in some way. My “I belong here” moment came quite early on. As a car owner, I understand both the emotional attachment people have to their cars and the need for reliable customer support. Working with accredited businesses and colleagues on improving customer service standards across our industry brought a sense of purpose and significance to my role. What was also great was having the chance to collaborate with women peers throughout the industry, including those working in dealer group head offices and women holding senior leadership positions. Despite the challenges around the representation of women across the automotive sector, I was fortunate to find myself in rooms with as many women as men. This experience gave me hope for the future of greater gender equality within the sector..”

Which milestone are you most proud of, and what did you do to achieve it?

Looking ahead, what change do you want to help create in the industry, and what’s your one-sentence encouragement to women considering automotive?

“One milestone I am genuinely proud of is completing an Executive Master’s in Leadership while working and raising my family. Was it challenging? Absolutely. Was it worth it? Without a doubt. The experience allowed me not only to deepen my understanding of management topics but also to apply what I learned in real-world situations and gain insights into best practice across various industries. There were moments when I questioned whether I could see it through, but with plenty of coffee and support from family, friends, and even our accredited businesses, I made it. Beyond the new knowledge and skills I gained, the most significant impact has been on my confidence: if I can accomplish this, I truly believe I can take on anything.”

“I want to be part of creating an industry where women are not just represented, but genuinely influential. We women belong everywhere in the industry – from the workshop floor to behind the wheel and at the highest decision-making tables.

If you are curious about automotive, step in – this is a great industry where your voice, your skills, and your perspective can make a real difference.”

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