Success Stories
Emma Joyce Area Parts Manager | Rygor Auto
Dal Dosanjh Marketing Director | Europe Fleet & Maintenance
Why did you start a career in automotive?
What successes have you had?
“As I loved cars (my brothers and I used to work on them together, lowering them and changing the alloys) I started looking at career options as a mechanic, but back then – there just weren’t the roles available for women. My mum then found an advert for a Parts Apprentice, so I went for it!!”
“As my career has progressed, I’ve achieved many successes, from winning Apprentice of the Year (when I was training) to moving into my current role as Area Parts Manager for Rygor Auto. I absolutely love my career in automotive”.
Why did you start a career in automotive?
What successes have you had?
“I’ve always aspired to excel in the marketing and creative sectors, blending strategy with innovation to create meaningful impact. The automotive industry caught my attention as an innovative, fast-paced sector that directly impacts people’s lives. While it wasn’t my initial aspiration, the chance to contribute creatively and strategically within such a transformative industry was compelling. It’s a man’s world. Entering a space so deeply steeped in traditional structures was both a challenge and an opportunity to explore what could change.”
“I’ve had the privilege of shaping narratives, building brands, and
empowering others through coaching. However, the journey is far from over. I’m still driven by the desire to explore new creative horizons, amplify voices that need to be heard, and contribute to building inclusive, innovative cultures.”
What support have you had in this traditionally male-dominated industry?
“As a young woman in automotive in the early 2000’s, there weren’t many women working in Parts, and I found I used to have to work hard to be taken seriously by customers, prove myself and show that I knew what I was talking about. I ensured I learned everything I could, to become an expert in my field and as I gained confidence in my own knowledge and ability – I found this element much easier to handle. Now – it’s just not an issue. I’ve never felt I couldn’t achieve exactly what I wanted and what I was aiming for. Being a woman at Rygor is celebrated – there is room to grow, develop and succeed!”
What support have you had in this traditionally male-dominated industry? “Support has come from mentors, allies, and my personal network, who’ve provided guidance and advocacy. The most transformative support came from those who truly listened and encouraged me to trust in my own value.”
What are you looking forward to into the future of your automotive career?
“I’m excited to announce my new role as Marketing Director for Europe Fleet & Maintenance. This new chapter brings an extra layer of challenge and opportunity - an opportunity to redefine how we communicate, connect, and innovate in a dynamic, ever-evolving sector but in new markets, which I am excited to explore. My vision extends beyond campaigns and strategies. I aim to create a legacy of meaningful impact - not through accolades, but through the influence I leave on people, industries, and communities. I hope to champion work that fosters belonging, bridges differences, and challenges the status quo, making creativity a force for connection and progress. The road ahead is exciting, and I look forward to embracing the challenges, opportunities, and collaborations that will undoubtedly shape this next chapter. Here’s to bold ideas, shared successes, and the continued pursuit of impact and excellence.”
Copyright Rygor Group 2025
Copyright Rygor Group 2025
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