Success Stories
Looking ahead, what change do you want to help create in the industry, and what’s your one-sentence encouragement to women considering automotive?
“From where I stand, women are already delivering exceptional work across the industry, running agencies, shaping strategy and leading teams. The change I want to help create is for that to feel unremarkable.
“For me, “great” is all about relationships and when I feel I have helped someone move forward – whether that’s working with a manufacturer or dealer group navigating a complex issue, or a colleague helping to bring a consumer dispute to a resolution. My role is varied and fast-paced, but the thread running through it is partnership and problem-solving. More than any skill or tool, having the confidence to be my authentic self – professional, warm, and focused on getting the job done – has most shaped how I work with others. I would also like to mention the importance of hybrid and flexible working, which has allowed me to manage a demanding role while still being present for my family.” What does great look like in your role day-to-day, and which skill or tool most transformed how you work? “I have been incredibly lucky to work with colleagues – and businesses across the industry – who have been real allies. Their support has been both practical and human: creating space for my voice, encouraging me to step forward, and showing genuine respect for the expertise I bring. Others should copy this by doing the simple things consistently: invite different perspectives, credit people openly, and encourage women to take opportunities. For instance, when you notice a woman having difficulty speaking up in a meeting, take the initiative and help make space for her voice to be heard.” Who or what helped you feel included? What should others copy from that support?
Tell us about a barrier you faced and how you overcame it; what’s the practical advice you’d give someone hitting the same wall? “Being a woman in a traditionally male-dominated sector can sometimes feel like you are starting a step behind – not because of ability, but because visibility and assumptions still play a role. The turning point for me was learning to recognise my own achievements without downplaying them. Initiatives like #IamRemarkable helped me challenge that inner voice that says, “you haven’t done enough yet.” My practical advice would be: be intentional about backing yourself. Write down your achievements – big and small. When you say them out loud, they become easier to own and harder for others to overlook.”
Early in my career, I was lucky enough to see women operating at the top of their game, and that exposure mattered more than any confidence talk ever could. It showed me what was possible. I want that experience to be normal, not lucky, where women are trusted with responsibility early, backed properly and relied on as part of how the industry operates.
And to any woman considering automotive who doesn’t yet see herself reflected: be the change. This industry is shaped by the people brave enough to step into it and stay.”
Sureyya Cansoy Director: Business & Services Engagement | The Motor Ombudsman
What first drew you into automotive, and what was your earliest “I belong here” moment?
“I didn’t start my career in automotive – far from it. My background is in political economy, membership organisations, and over a decade in the tech space. But when the opportunity arose to join The Motor Ombudsman eight years ago, something clicked. I liked the fact that the work that we do here at The Motor Ombudsman has a real-world impact on people’s lives, and I was excited by the chance to work in a sector that touches almost everyone in some way. My “I belong here” moment came quite early on. As a car owner, I understand both the emotional attachment people have to their cars and the need for reliable customer support. Working with accredited businesses and colleagues on improving customer service standards across our industry brought a sense of purpose and significance to my role. What was also great was having the chance to collaborate with women peers throughout the industry, including those working in dealer group head offices and women holding senior leadership positions. Despite the challenges around the representation of women across the automotive sector, I was fortunate to find myself in rooms with as many women as men. This experience gave me hope for the future of greater gender equality within the sector..”
Which milestone are you most proud of, and what did you do to achieve it?
Looking ahead, what change do you want to help create in the industry, and what’s your one-sentence encouragement to women considering automotive?
“One milestone I am genuinely proud of is completing an Executive Master’s in Leadership while working and raising my family. Was it challenging? Absolutely. Was it worth it? Without a doubt. The experience allowed me not only to deepen my understanding of management topics but also to apply what I learned in real-world situations and gain insights into best practice across various industries. There were moments when I questioned whether I could see it through, but with plenty of coffee and support from family, friends, and even our accredited businesses, I made it. Beyond the new knowledge and skills I gained, the most significant impact has been on my confidence: if I can accomplish this, I truly believe I can take on anything.”
“I want to be part of creating an industry where women are not just represented, but genuinely influential. We women belong everywhere in the industry – from the workshop floor to behind the wheel and at the highest decision-making tables.
If you are curious about automotive, step in – this is a great industry where your voice, your skills, and your perspective can make a real difference.”
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Copyright Rygor Group 2026
Copyright Rygor Group 2026
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